{"id":18406,"date":"2011-05-11T17:59:25","date_gmt":"2011-05-11T12:29:25","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=18406"},"modified":"2026-10-13T13:39:42","modified_gmt":"2026-10-13T08:09:42","slug":"market-business-to-mobile-users","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/","title":{"rendered":"10 Ways to Market Your Business to Mobile Users (2026)"},"content":{"rendered":"<p>Most of your customers now find, compare and buy from their phones. If your business isn&#8217;t easy to use on mobile, you&#8217;re losing them. In 2011 guest author Ryan Howard, a search strategist, listed 10 ways to <strong>market your business to mobile users<\/strong>, from mobile websites to Foursquare check-ins. Foursquare has faded, but phones have taken over, so here are 10 mobile marketing tactics that work in 2026.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-64301\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/mobile-marketing-business-1024x538.webp\" alt=\"Market your business to mobile users\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/mobile-marketing-business-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/mobile-marketing-business-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/mobile-marketing-business-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/mobile-marketing-business-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/mobile-marketing-business.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> Make your website fast and mobile-friendly, claim your Google Business Profile for &#8220;near me&#8221; searches, use WhatsApp Business and opt-in SMS for customers who ask, add QR codes to print and packaging, accept mobile wallets and UPI, run mobile-targeted ads, and create short vertical videos for Reels, Shorts and TikTok.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aebd01cb5986\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aebd01cb5986\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#10_ways_to_market_your_business_to_mobile_users\" >10 ways to market your business to mobile users<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#1_A_fast_mobile-friendly_website\" >1. A fast, mobile-friendly website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#2_Google_Business_Profile_for_local_search\" >2. Google Business Profile for local search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#3_WhatsApp_Business_and_messaging\" >3. WhatsApp Business and messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#4_Opt-in_SMS_alerts_done_politely\" >4. Opt-in SMS alerts, done politely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#5_QR_codes_everywhere\" >5. QR codes everywhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#6_Mobile_payments\" >6. Mobile payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#7_Short_vertical_video\" >7. Short vertical video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#8_Mobile-targeted_ads\" >8. Mobile-targeted ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#9_An_app_only_if_it_adds_value\" >9. An app (only if it adds value)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#10_Free_Wi-Fi_and_in-store_mobile_perks\" >10. Free Wi-Fi and in-store mobile perks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#Mobile_marketing_mistakes_to_avoid\" >Mobile marketing mistakes to avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#What_is_mobile_marketing\" >What is mobile marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#Do_I_still_need_a_separate_mobile_website\" >Do I still need a separate mobile website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/market-business-to-mobile-users\/#Is_SMS_marketing_legal\" >Is SMS marketing legal?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"10_ways_to_market_your_business_to_mobile_users\"><\/span>10 ways to market your business to mobile users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_A_fast_mobile-friendly_website\"><\/span>1. A fast, mobile-friendly website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In 2011 a separate mobile site or the WPtouch plugin was the answer. Today a responsive theme does the job, and Google indexes the mobile version of your site first. Aim for pages that load in under 2.5 seconds on a phone. See how to build a <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2008\/07\/create-free-mobile-site\/\">mobile-friendly site<\/a> and <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2015\/03\/delay-loading-non-critical-css\/\">speed up your mobile site<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Google_Business_Profile_for_local_search\"><\/span>2. Google Business Profile for local search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Foursquare check-ins have been replaced by Google Maps and &#8220;near me&#8221; searches. Claim your free <a href=\"https:\/\/business.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a>, add photos, hours and products, and reply to reviews.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_WhatsApp_Business_and_messaging\"><\/span>3. WhatsApp Business and messaging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many customers prefer to message rather than call. <a href=\"https:\/\/business.whatsapp.com\/\" target=\"_blank\" rel=\"noopener\">WhatsApp Business<\/a> offers a catalogue, quick replies and a business profile. Add a click-to-chat button on your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Opt-in_SMS_alerts_done_politely\"><\/span>4. Opt-in SMS alerts, done politely<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ryan&#8217;s warning still applies: texts are personal. Send them only to customers who asked, for things they want, like order updates or price-drop alerts, and always include an easy opt-out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_QR_codes_everywhere\"><\/span>5. QR codes everywhere<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>QR codes went mainstream after 2020. Put them on menus, packaging, receipts, posters and business cards, linking to a mobile-friendly page. Learn how to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/03\/add-qr-code-to-wordpress-blog-posts\/\">add QR codes to WordPress posts<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Mobile_payments\"><\/span>6. Mobile payments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Accept Apple Pay, Google Pay and, in India, UPI. Fewer taps at checkout means fewer abandoned carts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Short_vertical_video\"><\/span>7. Short vertical video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram Reels, YouTube Shorts and TikTok reach huge mobile audiences. Show products, quick tips and behind-the-scenes clips.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Mobile-targeted_ads\"><\/span>8. Mobile-targeted ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Ads, Meta and other platforms let you target by device and location, and call ads let people phone you with one tap.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_An_app_only_if_it_adds_value\"><\/span>9. An app (only if it adds value)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apps suit businesses with frequent repeat use, such as food ordering or loyalty programmes. For most small businesses, a fast mobile website is enough.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Free_Wi-Fi_and_in-store_mobile_perks\"><\/span>10. Free Wi-Fi and in-store mobile perks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For physical stores, guest Wi-Fi, mobile coupons and digital loyalty cards keep customers engaged while they shop.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mobile_marketing_mistakes_to_avoid\"><\/span>Mobile marketing mistakes to avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Pop-ups that cover the whole screen on phones.<\/li>\n<li>Tiny buttons and text that need zooming.<\/li>\n<li>Sending unsolicited texts or WhatsApp messages.<\/li>\n<li>Checkout forms that ask for too much information.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_mobile_marketing\"><\/span>What is mobile marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reaching customers on smartphones and tablets through mobile-friendly websites, apps, messaging, local search, social media and ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_I_still_need_a_separate_mobile_website\"><\/span>Do I still need a separate mobile website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. A responsive website that adapts to any screen is the standard approach.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_SMS_marketing_legal\"><\/span>Is SMS marketing legal?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, with consent. Most countries require opt-in and an easy way to unsubscribe, so check local rules.<\/p>\n<p><em>Originally written by guest author Ryan Howard, a search strategist with TahoeSEO. Updated for 2026 by QuickOnlineTips.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of your customers now find, compare and buy from their phones. If your business isn&#8217;t easy to use on&#8230;<\/p>\n","protected":false},"author":4,"featured_media":64301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[44,49],"class_list":["post-18406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-guest-posts","tag-tutorials"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/18406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=18406"}],"version-history":[{"count":3,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/18406\/revisions"}],"predecessor-version":[{"id":65400,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/18406\/revisions\/65400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/64301"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=18406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=18406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=18406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}