{"id":19760,"date":"2011-06-28T15:02:41","date_gmt":"2011-06-28T09:32:41","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=19760"},"modified":"2026-10-07T20:29:57","modified_gmt":"2026-10-07T14:59:57","slug":"ab-testing-adsense-for-higher-ctr","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2011\/06\/ab-testing-adsense-for-higher-ctr\/","title":{"rendered":"How to A\/B Test AdSense Ads for Higher Earnings (AdSense Experiments)"},"content":{"rendered":"

A\/B testing AdSense<\/strong> ads is the surest way to find out which setup earns most on your site, instead of guessing. In 2011 we showed how to split traffic between two ad units with different link colours, using a little JavaScript to show each one half the time and custom channels to compare results. That trick is outdated: colour options are gone, and altering ad code is risky. Today AdSense has a built-in Experiments tool that does the split testing for you. Here is how to use it in 2026.<\/p>\n

\"How<\/p>\n

Quick answer:<\/strong> In AdSense, open Optimization > Experiments<\/strong>, create an experiment (for example Auto ads settings, ad balance or blocking controls), choose the site and let Google split traffic between your original and the variation. Wait until AdSense reports a clear result, then apply the winner. Test one change at a time, and judge by page RPM, not just CTR.<\/p>\n

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Table of Contents<\/p>\n