{"id":22369,"date":"2011-11-28T22:42:31","date_gmt":"2011-11-28T17:12:31","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=22369"},"modified":"2026-10-15T14:07:46","modified_gmt":"2026-10-15T08:37:46","slug":"samsung-mocks-iphone-queues-video","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/","title":{"rendered":"Samsung Next Big Thing Ad: When Samsung Mocked iPhone Queues (2011)"},"content":{"rendered":"<p>The <strong>Samsung Next Big Thing ad<\/strong> was a 2011 TV commercial for the Galaxy S II that poked fun at Apple fans waiting in long queues for a new iPhone. This article looks at what the ad showed, why it got so much attention, and how the Samsung vs Apple rivalry and phone launches have changed since.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-67202\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/samsung-next-big-thing-ad-2026-1024x538.webp\" alt=\"Samsung Next Big Thing ad mocking iPhone queues card\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/samsung-next-big-thing-ad-2026-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/samsung-next-big-thing-ad-2026-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/samsung-next-big-thing-ad-2026-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/samsung-next-big-thing-ad-2026-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/samsung-next-big-thing-ad-2026.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> Samsung&#8217;s &#8220;The Next Big Thing is Already Here&#8221; ad launched in the US in November 2011. It showed Apple fans lining up outside a store for a new iPhone while passers-by showed off their Samsung Galaxy S II. The ad was a hit online and started a long-running Samsung habit of teasing Apple in its marketing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad9281a791e1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad9281a791e1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#What_the_Samsung_Next_Big_Thing_ad_showed\" >What the Samsung Next Big Thing ad showed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#Watch_the_ad\" >Watch the ad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#Why_the_ad_worked\" >Why the ad worked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#Samsung_vs_Apple_after_the_Next_Big_Thing_ad\" >Samsung vs Apple after the Next Big Thing ad<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#Do_people_still_queue_for_iPhones\" >Do people still queue for iPhones?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#Choosing_between_Android_and_iPhone_today\" >Choosing between Android and iPhone today<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#What_was_Samsungs_%E2%80%9CNext_Big_Thing%E2%80%9D_ad\" >What was Samsung&#8217;s &#8220;Next Big Thing&#8221; ad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#When_did_the_Samsung_Next_Big_Thing_ad_come_out\" >When did the Samsung Next Big Thing ad come out?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#Which_phone_did_the_ad_promote\" >Which phone did the ad promote?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/11\/samsung-mocks-iphone-queues-video\/#Can_I_still_watch_the_ad\" >Can I still watch the ad?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_the_Samsung_Next_Big_Thing_ad_showed\"><\/span>What the Samsung Next Big Thing ad showed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ad mocked the long <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/04\/ipad-line-starts\/\">Apple store queues<\/a> where Apple fans lined up for hours to get new iPhones and iPads. Fans eager for a new phone wait in a long line and are surprised by Samsung Android phone users, who chat about their phone&#8217;s features and benefits compared to the iPhone.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-22392\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/samsung-apple.jpg\" alt=\"Samsung vs Apple smartphone rivalry\" width=\"200\" height=\"199\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/samsung-apple.jpg 200w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/samsung-apple-150x150.jpg 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/samsung-apple-50x50.jpg 50w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>According to The Drum, Samsung released the ad on Facebook on November 23, 2011 and it began airing on US TV the next day, under the tagline &#8220;The Next Big Thing is Already Here&#8221;.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Watch_the_ad\"><\/span>Watch the ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can watch the ad on YouTube:<\/p>\n<p><div class=\"entry-content-asset videofit\"><iframe title=\"Samsung &quot;The Next Big Thing&quot; ad parodies an iPhone line\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/tNxDd3l0lEU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_the_ad_worked\"><\/span>Why the ad worked<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2011 Samsung was making amazing smartphones, and Google Android made them really versatile, often at a lower price than an iPhone. The ad turned Apple&#8217;s biggest marketing moment, the launch-day queue, into a joke about waiting for features Android phones already had. People shared it widely, and Samsung went on to make more ads in the same series in 2012.<\/p>\n<ul>\n<li><strong>It targeted a famous image.<\/strong> Everyone knew the photos of people camping outside Apple stores.<\/li>\n<li><strong>It used humour, not spec sheets.<\/strong> The comparison came through jokes between characters.<\/li>\n<li><strong>It spoke to people who already owned an iPhone<\/strong> and wondered whether to switch.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Samsung_vs_Apple_after_the_Next_Big_Thing_ad\"><\/span>Samsung vs Apple after the Next Big Thing ad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The rivalry kept going for years in ads, in court and in sales charts. Samsung and Apple remain two of the biggest smartphone makers in the world, and Samsung still teases Apple in its marketing from time to time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_people_still_queue_for_iPhones\"><\/span>Do people still queue for iPhones?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Launch-day lines still happen at some flagship Apple stores, but most buyers now pre-order online and get the phone delivered or pick it up at a set time. The giant overnight queues of the early iPhone years are much rarer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choosing_between_Android_and_iPhone_today\"><\/span>Choosing between Android and iPhone today<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Ecosystem:<\/strong> if you use a Mac, iPad or Apple Watch, an iPhone fits in more easily. Windows and Google users often feel at home on Android.<\/li>\n<li><strong>Choice and price:<\/strong> Android phones come from many brands at every price, while iPhones come only from Apple.<\/li>\n<li><strong>Screens:<\/strong> both sides use high-quality OLED screens on flagships; see our guide to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/02\/types-of-displays-touchscreens-in-smartphones\/\">types of smartphone displays<\/a>.<\/li>\n<li><strong>Switching:<\/strong> both Google and Apple offer tools to move contacts, photos and messages between platforms.<\/li>\n<\/ul>\n<p>Are you still lining up for iPhone queues, or do you just go for Android on Samsung?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_was_Samsungs_%E2%80%9CNext_Big_Thing%E2%80%9D_ad\"><\/span>What was Samsung&#8217;s &#8220;Next Big Thing&#8221; ad?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A 2011 US TV ad for the Galaxy S II, tagged &#8220;The Next Big Thing is Already Here&#8221;, that mocked Apple fans queuing for a new iPhone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_did_the_Samsung_Next_Big_Thing_ad_come_out\"><\/span>When did the Samsung Next Big Thing ad come out?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It was released on Facebook on November 23, 2011 and started airing on US TV on November 24, 2011.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_phone_did_the_ad_promote\"><\/span>Which phone did the ad promote?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Samsung Galaxy S II, an Android smartphone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_still_watch_the_ad\"><\/span>Can I still watch the ad?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, copies of the ad are on YouTube, including the one linked above.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Samsung Next Big Thing ad was a 2011 TV commercial for the Galaxy S II that poked fun at&#8230;<\/p>\n","protected":false},"author":4,"featured_media":67202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[16,15],"tags":[95],"class_list":["post-22369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","category-gadgets","tag-videos"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/22369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=22369"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/22369\/revisions"}],"predecessor-version":[{"id":67205,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/22369\/revisions\/67205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/67202"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=22369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=22369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=22369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}