{"id":231,"date":"2005-05-15T11:35:00","date_gmt":"2005-05-15T06:05:00","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/15\/google-adsense-heat-map-helps-better-ad-placement\/"},"modified":"2026-10-07T20:06:22","modified_gmt":"2026-10-07T14:36:22","slug":"google-adsense-heat-map-helps-better-ad-placement","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/","title":{"rendered":"AdSense Heat Map: Best Ad Placements That Still Work in 2026"},"content":{"rendered":"<p>Where should you put ads on your site? Years ago Google AdSense published an <strong>AdSense heat map<\/strong> showing which parts of a typical page earn best, with dark orange for the strongest spots and pale yellow for the weakest. Many sites redesigned their layouts around it. Google has since retired the heat map from its help pages, because most traffic is now mobile and layouts are responsive. Here is what the heat map taught, what still holds in 2026, and where ads perform best today.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-31568\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/heatmap-adsense.jpg\" alt=\"Google AdSense heat map for ad placement\" width=\"576\" height=\"767\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/heatmap-adsense.jpg 576w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/heatmap-adsense-225x300.jpg 225w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> The AdSense heat map showed that ads placed above the fold and next to the main content, especially near the top left where readers look first, performed best. In 2026 the same idea applies: put one ad near the top of the content (without pushing it down), use in-article ads between paragraphs, add a sticky anchor or side rail through Auto ads, and test with AdSense Experiments.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac6f18c6f12c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac6f18c6f12c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#What_the_AdSense_heat_map_showed\" >What the AdSense heat map showed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#Best_AdSense_ad_placement_in_2026\" >Best AdSense ad placement in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#1_Near_the_top_of_the_content\" >1. Near the top of the content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#2_Inside_the_article\" >2. Inside the article<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#3_Anchor_and_side_rail_ads\" >3. Anchor and side rail ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#4_Sidebar_on_desktop\" >4. Sidebar on desktop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#5_End_of_the_article\" >5. End of the article<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#Placements_to_avoid\" >Placements to avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#Make_your_own_heat_map\" >Make your own heat map<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#Desktop_vs_mobile_placement\" >Desktop vs mobile placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#Is_the_AdSense_heat_map_still_available\" >Is the AdSense heat map still available?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#What_is_the_best_AdSense_placement_on_mobile\" >What is the best AdSense placement on mobile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/google-adsense-heat-map-helps-better-ad-placement\/#Does_ad_placement_affect_SEO\" >Does ad placement affect SEO?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_the_AdSense_heat_map_showed\"><\/span>What the AdSense heat map showed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Colours faded from dark orange (best performance) to light yellow (weakest).<\/li>\n<li>Ads above the fold usually beat ads lower down.<\/li>\n<li>Ads close to rich content and navigation did well, because that is where readers focus.<\/li>\n<li>The top left of the page, where eyes land first, was a hot spot.<\/li>\n<\/ul>\n<p>Google always said it was a general guide based on its data, not a rule. The real lesson was that content comes first: readers come for your content, and ads placed where they are already looking earn the most.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_AdSense_ad_placement_in_2026\"><\/span>Best AdSense ad placement in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Near_the_top_of_the_content\"><\/span>1. Near the top of the content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An ad just below the title or after the first paragraph is seen by almost everyone. Keep the first screen useful, though; Google&#8217;s page layout guidance penalises pages where ads push content below the fold.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Inside_the_article\"><\/span>2. Inside the article<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In-article ads between paragraphs are usually the strongest placements today, especially on mobile where there is no sidebar. Space them out, for example every four to six paragraphs. See how to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2014\/07\/insert-adsense-ads-between-wordpress-posts\/\">insert AdSense ads between WordPress posts<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Anchor_and_side_rail_ads\"><\/span>3. Anchor and side rail ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Auto ads can add a sticky anchor ad at the screen edge and <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/adsense-side-rails-ads\/\">side rail ads<\/a> on wide screens, which stay visible as readers scroll. Turn them on in <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/using-adsense-auto-ads\/\">AdSense Auto ads<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Sidebar_on_desktop\"><\/span>4. Sidebar on desktop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A tall unit like the 300&#215;600 half page in a sticky sidebar still earns well on desktop, but remember mobile visitors never see it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_End_of_the_article\"><\/span>5. End of the article<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Readers who finish an article are engaged. A unit or a multiplex (related content) ad here works well alongside related posts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Placements_to_avoid\"><\/span>Placements to avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Ads that look like menus, buttons or download links.<\/li>\n<li>Ads so close to buttons that people click them by accident.<\/li>\n<li>Too many ads on short pages; they lower RPM and annoy readers.<\/li>\n<\/ul>\n<p>Read our list of <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/05\/15-common-mistakes-by-google-adsense-publishers\/\">common AdSense mistakes<\/a> to stay safe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_your_own_heat_map\"><\/span>Make your own heat map<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every site is different, so measure yours. Free tools like <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Microsoft Clarity<\/a> show heat maps and scroll depth for your actual pages, revealing where readers stop scrolling. Combine that with AdSense&#8217;s per-page reports and run one change at a time in AdSense Experiments. Learn more ways to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/increase-google-adsense-ctr-by-500\/\">increase AdSense CTR<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Desktop_vs_mobile_placement\"><\/span>Desktop vs mobile placement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The original heat map assumed a desktop page with a header, sidebar and wide content column. On phones, all of that collapses into one narrow column, so the &#8220;hot&#8221; area is simply the content itself as people scroll. That is why in-article and anchor units now earn the bulk of mobile revenue, while sidebar units matter only on desktop. Check the device report in AdSense to see how much of your traffic is mobile before deciding where to spend your effort.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_the_AdSense_heat_map_still_available\"><\/span>Is the AdSense heat map still available?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Google removed it from its help pages; its ideas live on in Auto ads and placement best practices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_best_AdSense_placement_on_mobile\"><\/span>What is the best AdSense placement on mobile?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In-article ads and an anchor ad usually perform best, because mobile pages have no sidebar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_ad_placement_affect_SEO\"><\/span>Does ad placement affect SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Ads that push content down or interrupt reading can hurt page experience and rankings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where should you put ads on your site? Years ago Google AdSense published an AdSense heat map showing which parts&#8230;<\/p>\n","protected":false},"author":4,"featured_media":31568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3,43],"tags":[13,49],"class_list":["post-231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-advertising","tag-adsense","tag-tutorials"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":63526,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/231\/revisions\/63526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/31568"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}