{"id":2389,"date":"2007-06-29T23:50:12","date_gmt":"2007-06-29T18:20:12","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/"},"modified":"2026-10-15T13:47:22","modified_gmt":"2026-10-15T08:17:22","slug":"apple-iphone-premieres-at-apple-retail-stores-nationwide","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/","title":{"rendered":"First iPhone Release: How the iPhone Premiered at Apple Stores in 2007"},"content":{"rendered":"<p>The <strong>first iphone release<\/strong> took place on Friday, June 29, 2007, when the original Apple iPhone went on sale at 6 p.m. local time in Apple Stores and AT&amp;T stores across the US. This article recaps how that launch day worked, what the first iPhone offered, and how to buy an iPhone at an Apple Store today.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-67109\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/first-iphone-release-2026-1024x538.webp\" alt=\"First iPhone release at Apple Stores in 2007\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/first-iphone-release-2026-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/first-iphone-release-2026-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/first-iphone-release-2026-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/first-iphone-release-2026-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/first-iphone-release-2026.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> The original iPhone went on sale in the US on June 29, 2007, at 6 p.m. local time. US Apple Stores stayed open until midnight, buyers could take home up to two phones, and prices were US$499 for 4GB and US$599 for 8GB, with AT&amp;T as the only US carrier. Today you can buy an iPhone at any Apple Store, online from Apple, or through carriers and retailers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af66f04edb94\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af66f04edb94\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/#How_the_first_iPhone_release_day_worked\" >How the first iPhone release day worked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/#What_the_original_iPhone_offered\" >What the original iPhone offered<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/#Buying_an_iPhone_at_an_Apple_Store_today\" >Buying an iPhone at an Apple Store today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/#The_first_iPhone_outside_the_US\" >The first iPhone outside the US<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/#When_was_the_first_iPhone_released\" >When was the first iPhone released?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/#How_much_did_the_first_iPhone_cost\" >How much did the first iPhone cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/#Did_the_first_iPhone_have_apps\" >Did the first iPhone have apps?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/06\/apple-iphone-premieres-at-apple-retail-stores-nationwide\/#Which_carrier_sold_the_first_iPhone\" >Which carrier sold the first iPhone?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_the_first_iPhone_release_day_worked\"><\/span>How the first iPhone release day worked<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apple announced the iPhone in January 2007 and set the US launch for the evening of June 29. Its press release that week laid out the plan:<\/p>\n<ul>\n<li><strong>Evening launch:<\/strong> sales started at 6 p.m. local time, and every US Apple Store stayed open until midnight.<\/li>\n<li><strong>Purchase limit:<\/strong> customers could buy up to two iPhones each, first come, first served.<\/li>\n<li><strong>Free help:<\/strong> from the next day, Apple Stores ran free iPhone workshops, offered support at the Genius Bar, and offered personal training through the then-new One to One program.<\/li>\n<\/ul>\n<p>Long queues formed outside Apple Stores ahead of the launch, starting a tradition of launch-day lines that continued for years with later iPhones and the iPad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_the_original_iPhone_offered\"><\/span>What the original iPhone offered<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apple described the iPhone as three products in one: a mobile phone, a widescreen iPod and an internet device. Its multi-touch screen let you control the phone with a tap, flick or pinch, which was a big change from the keypads and styluses of other phones at the time.<\/p>\n<ul>\n<li><strong>Price:<\/strong> US$499 for the 4GB model and US$599 for the 8GB model.<\/li>\n<li><strong>Carrier:<\/strong> AT&amp;T was the exclusive US carrier. Its iPhone plans started at US$59.99 a month and included unlimited data and Visual Voicemail.<\/li>\n<li><strong>Syncing:<\/strong> the iPhone synced music, movies and TV shows through iTunes on a PC or Mac.<\/li>\n<\/ul>\n<p>The first iPhone had no App Store. Apple opened the App Store in 2008, together with the iPhone 3G, and third-party apps became a core part of the iPhone from then on.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buying_an_iPhone_at_an_Apple_Store_today\"><\/span>Buying an iPhone at an Apple Store today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Launches are much calmer now, because most people pre-order online. If you want to buy in person:<\/p>\n<ul>\n<li><strong>Check stock and pick up:<\/strong> order on the <a href=\"https:\/\/www.apple.com\/store\" target=\"_blank\" rel=\"noopener\">Apple Store<\/a> online and choose in-store pickup, so you skip the queue.<\/li>\n<li><strong>Get set up in store:<\/strong> Apple staff can help you move data from your old phone when you collect it.<\/li>\n<li><strong>Get help later:<\/strong> book a Genius Bar appointment through <a href=\"https:\/\/support.apple.com\/\" target=\"_blank\" rel=\"noopener\">Apple Support<\/a> for repairs and problems.<\/li>\n<li><strong>Learn the basics:<\/strong> Apple Stores run free <a href=\"https:\/\/www.apple.com\/today\/\" target=\"_blank\" rel=\"noopener\">Today at Apple<\/a> sessions on photography, video and other topics, the modern successor to the 2007 iPhone workshops.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_first_iPhone_outside_the_US\"><\/span>The first iPhone outside the US<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The original iPhone launched only in the US in 2007, with a few European countries following later that year. Many countries, including India, got their first official iPhones with the iPhone 3G in 2008. We covered that at the time in <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2008\/05\/apple-iphone-in-india-now-on-airtel\/\">Apple iPhone in India on Airtel<\/a>. For a look at the phones the iPhone competed with, browse the <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/09\/nokia-mobile-phones-museum\/\">Nokia phone museum<\/a>, and see the <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/04\/ipad-line-starts\/\">iPad launch queues<\/a> for how the Apple Store launch tradition continued.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"When_was_the_first_iPhone_released\"><\/span>When was the first iPhone released?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first iPhone went on sale in the US on June 29, 2007, at 6 p.m. local time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_much_did_the_first_iPhone_cost\"><\/span>How much did the first iPhone cost?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It cost US$499 for the 4GB model and US$599 for the 8GB model, with a two-year AT&amp;T contract.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Did_the_first_iPhone_have_apps\"><\/span>Did the first iPhone have apps?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It came with Apple&#8217;s built-in apps only. The App Store opened in 2008, alongside the iPhone 3G.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_carrier_sold_the_first_iPhone\"><\/span>Which carrier sold the first iPhone?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AT&amp;T was the only US carrier for the original iPhone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first iphone release took place on Friday, June 29, 2007, when the original Apple iPhone went on sale at&#8230;<\/p>\n","protected":false},"author":4,"featured_media":67109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[203],"class_list":["post-2389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","tag-iphone"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/2389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=2389"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/2389\/revisions"}],"predecessor-version":[{"id":67114,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/2389\/revisions\/67114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/67109"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=2389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=2389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=2389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}