{"id":2512,"date":"2007-08-23T23:18:59","date_gmt":"2007-08-23T17:48:59","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/"},"modified":"2026-10-13T10:23:04","modified_gmt":"2026-10-13T04:53:04","slug":"how-to-make-your-paid-text-links-ads-google-friendly","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/","title":{"rendered":"Paid Links: How to Make Sponsored Links Google-Friendly (2026)"},"content":{"rendered":"<p>Do <strong>paid links<\/strong> hurt your site in Google? In 2007 the paid links debate was raging. At SES San Jose, Google&#8217;s Matt Cutts said labelling a link &#8220;sponsored&#8221; wasn&#8217;t enough; you also had to stop it passing PageRank, using nofollow, a redirect blocked by robots.txt, or JavaScript. The principle is the same in 2026, but the tools are clearer: Google now has a dedicated <code>rel=\"sponsored\"<\/code> attribute and spells out paid-link rules in its spam policies. Here&#8217;s how to sell or run paid links without risking a penalty.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-64881\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/paid-links-google-rel-sponsored-1024x538.webp\" alt=\"Paid links and Google rel sponsored\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/paid-links-google-rel-sponsored-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/paid-links-google-rel-sponsored-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/paid-links-google-rel-sponsored-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/paid-links-google-rel-sponsored-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/paid-links-google-rel-sponsored.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> Add <code>rel=\"sponsored\"<\/code> (or <code>rel=\"nofollow\"<\/code>) to every link you were paid for, including affiliate links, sponsored posts and links given in exchange for free products. Clearly disclose the sponsorship to readers too. Buying or selling links that pass ranking credit is against Google&#8217;s spam policies and can lead to a manual action or to Google ignoring your links.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aeb15a658e31\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aeb15a658e31\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#What_counts_as_a_paid_link\" >What counts as a paid link?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#How_to_make_paid_links_Google-friendly\" >How to make paid links Google-friendly<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#1_Use_rel%E2%80%9Dsponsored%E2%80%9D\" >1. Use rel=&#8221;sponsored&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#2_Disclose_it_to_readers\" >2. Disclose it to readers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#3_Redirects_and_JavaScript_still_work_but_arent_needed\" >3. Redirects and JavaScript still work, but aren&#8217;t needed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#4_Avoid_keyword-stuffed_anchors\" >4. Avoid keyword-stuffed anchors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#5_Watch_out_for_site_reputation_abuse\" >5. Watch out for site reputation abuse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#What_happens_if_you_sell_links_that_pass_PageRank\" >What happens if you sell links that pass PageRank?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#What_changed_since_2007\" >What changed since 2007<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#Is_it_illegal_to_buy_links\" >Is it illegal to buy links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#Should_affiliate_links_be_sponsored_or_nofollow\" >Should affiliate links be sponsored or nofollow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/how-to-make-your-paid-text-links-ads-google-friendly\/#Do_sponsored_links_help_SEO_at_all\" >Do sponsored links help SEO at all?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_counts_as_a_paid_link\"><\/span>What counts as a paid link?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Links in sponsored posts or advertorials.<\/li>\n<li>Affiliate links.<\/li>\n<li>Links in exchange for products, services, free trials or other compensation.<\/li>\n<li>Paid directory listings and text-link ads.<\/li>\n<li>Links in guest posts written mainly for the link, especially with keyword-rich anchors.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_make_paid_links_Google-friendly\"><\/span>How to make paid links Google-friendly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_rel%E2%80%9Dsponsored%E2%80%9D\"><\/span>1. Use rel=&#8221;sponsored&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since 2019 Google supports <code>rel=\"sponsored\"<\/code> for paid and affiliate links. <code>rel=\"nofollow\"<\/code> is also acceptable. Both tell Google not to count the link for ranking. Learn more about <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2020\/04\/nofollow-links\/\">nofollow, sponsored and ugc links<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Disclose_it_to_readers\"><\/span>2. Disclose it to readers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A label like &#8220;Sponsored&#8221; or &#8220;Paid partnership&#8221; near the top of the content is good practice, and in the US it&#8217;s required by the FTC. See our guide to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/download-dot-com-disclosures-ftc-digital-advertising-guide\/\">FTC disclosure rules<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Redirects_and_JavaScript_still_work_but_arent_needed\"><\/span>3. Redirects and JavaScript still work, but aren&#8217;t needed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ad links that go through a redirect blocked by robots.txt, or that are inserted by an ad script, don&#8217;t pass PageRank. Ad networks still work this way. For links you add yourself, the rel attribute is simpler and clearer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Avoid_keyword-stuffed_anchors\"><\/span>4. Avoid keyword-stuffed anchors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Exact-match commercial anchors are a classic sign of link selling. Natural <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/06\/importance-of-anchor-text-in-top-search-engine-rankings\/\">anchor text<\/a> is safer even on sponsored links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Watch_out_for_site_reputation_abuse\"><\/span>5. Watch out for site reputation abuse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hosting third-party pages mainly to rank on your site&#8217;s authority (for example coupon or casino sections run by someone else) can break Google&#8217;s site reputation abuse policy, even when the links are tagged.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_if_you_sell_links_that_pass_PageRank\"><\/span>What happens if you sell links that pass PageRank?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google&#8217;s systems usually just ignore the links. In more serious cases, Google can issue a manual action for &#8220;unnatural links from your site&#8221; or &#8220;to your site&#8221;. Here&#8217;s how to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/08\/confirm-manual-webspam-google-penalty\/\">check for a manual action<\/a> and fix it. The official rules are in <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\" target=\"_blank\" rel=\"noopener\">Google&#8217;s spam policies<\/a> and its guide to <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/qualify-outbound-links\" target=\"_blank\" rel=\"noopener\">qualifying outbound links<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_changed_since_2007\"><\/span>What changed since 2007<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ad networks Google named as safe back then, such as AdBrite, Quigo and the Yahoo! Publisher Network, have all closed. Text-link brokers were hit hard by Google&#8217;s penalties, and today most sponsored content is sold as clearly labelled sponsored posts with tagged links.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_it_illegal_to_buy_links\"><\/span>Is it illegal to buy links?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No, but buying links to manipulate rankings breaks Google&#8217;s spam policies. Paid links are fine when tagged sponsored or nofollow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_affiliate_links_be_sponsored_or_nofollow\"><\/span>Should affiliate links be sponsored or nofollow?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google prefers rel=&#8221;sponsored&#8221; for affiliate links, but nofollow is also accepted.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_sponsored_links_help_SEO_at_all\"><\/span>Do sponsored links help SEO at all?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not directly for rankings, but they can bring referral traffic, brand visibility and sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do paid links hurt your site in Google? In 2007 the paid links debate was raging. At SES San Jose,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":64881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[43,6,3,41],"tags":[49,17],"class_list":["post-2512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-blogging","category-google","category-search-engine-optimization","tag-tutorials","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/2512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=2512"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/2512\/revisions"}],"predecessor-version":[{"id":64882,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/2512\/revisions\/64882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/64881"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=2512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=2512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=2512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}