{"id":25469,"date":"2012-03-28T23:46:29","date_gmt":"2012-03-28T18:16:29","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=25469"},"modified":"2026-10-13T13:40:29","modified_gmt":"2026-10-13T08:10:29","slug":"google-search-pages-traffic","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/","title":{"rendered":"How SERP Features Are Crashing Your Google Search Traffic (2026)"},"content":{"rendered":"<p>Is your Google search traffic falling even though your rankings look fine? Blame the changing results page. Back in 2012 we noticed that social results, local listings, videos and big brands were pushing ordinary links down, and we warned that not every traffic drop was a Panda penalty. In 2026 <strong>SERP features<\/strong> take even more space: AI Overviews, featured snippets, &#8220;People also ask&#8221;, videos, forums and shopping results can all sit above the first blue link.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-64384\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/serp-features-traffic-1024x538.webp\" alt=\"How SERP features affect Google search traffic\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/serp-features-traffic-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/serp-features-traffic-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/serp-features-traffic-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/serp-features-traffic-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/serp-features-traffic.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> SERP features are the extra boxes Google shows besides normal results: AI Overviews, featured snippets, People also ask, video and image packs, local map packs, Top stories, Discussions and forums, and shopping listings. They answer many queries directly and push organic links down, cutting clicks. Adapt by targeting the features themselves, choosing queries that need depth, and building brand and email traffic.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad553b31d915\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad553b31d915\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#SERP_features_that_take_your_clicks\" >SERP features that take your clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#How_to_win_traffic_despite_SERP_features\" >How to win traffic despite SERP features<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#1_Aim_for_the_features\" >1. Aim for the features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#2_Create_video_and_images\" >2. Create video and images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#3_Target_queries_that_need_depth\" >3. Target queries that need depth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#4_Use_local_SEO_if_you_serve_an_area\" >4. Use local SEO if you serve an area<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#5_Join_the_conversation\" >5. Join the conversation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#6_Build_your_brand_and_owned_audience\" >6. Build your brand and owned audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#How_to_tell_if_SERP_features_caused_your_drop\" >How to tell if SERP features caused your drop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#What_are_SERP_features\" >What are SERP features?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#Do_AI_Overviews_reduce_website_traffic\" >Do AI Overviews reduce website traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/#Can_I_opt_out_of_SERP_features\" >Can I opt out of SERP features?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SERP_features_that_take_your_clicks\"><\/span>SERP features that take your clicks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>AI Overviews:<\/strong> AI-written summaries at the top of many informational searches, with a few cited links.<\/li>\n<li><strong>Featured snippets:<\/strong> a quoted answer from one page above the results.<\/li>\n<li><strong>People also ask:<\/strong> expandable questions that keep users on Google.<\/li>\n<li><strong>Video results:<\/strong> YouTube clips with key moments, especially for how-to searches.<\/li>\n<li><strong>Local pack:<\/strong> a map and three businesses for anything with local intent, an evolution of the 2012 Venice update we wrote about.<\/li>\n<li><strong>Discussions and forums:<\/strong> Reddit and forum threads now appear for many questions.<\/li>\n<li><strong>Top stories, images and shopping:<\/strong> news carousels, image packs and product listings.<\/li>\n<li><strong>Big brand sitelinks:<\/strong> authority sites get large sitelinks and more space; we once earned <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/08\/new-google-sitelinks-format\/\">12 sitelinks<\/a> ourselves.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_win_traffic_despite_SERP_features\"><\/span>How to win traffic despite SERP features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Aim_for_the_features\"><\/span>1. Aim for the features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Answer the main question clearly in the first lines (as we do with a Quick answer on each post), use question headings and lists, and add FAQ sections. This helps you appear in snippets, People also ask and AI Overview citations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_video_and_images\"><\/span>2. Create video and images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make short YouTube tutorials and use original, well-labelled images so you can appear in video and image packs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Target_queries_that_need_depth\"><\/span>3. Target queries that need depth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Simple facts get answered on Google. Comparisons, troubleshooting, reviews, tools and first-hand experience still earn clicks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_local_SEO_if_you_serve_an_area\"><\/span>4. Use local SEO if you serve an area<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Claim your Google Business Profile, collect reviews and keep your name, address and phone consistent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Join_the_conversation\"><\/span>5. Join the conversation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Helpful answers on Reddit, forums and Quora can show up in Discussions results and send referral visitors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Build_your_brand_and_owned_audience\"><\/span>6. Build your brand and owned audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People who search for your brand by name, subscribe to your newsletter or follow you on social media don&#8217;t depend on rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_tell_if_SERP_features_caused_your_drop\"><\/span>How to tell if SERP features caused your drop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>In Search Console, compare impressions and clicks: falling CTR with stable rankings and impressions suggests features took clicks.<\/li>\n<li>Search your main keywords yourself and note what appears above your listing.<\/li>\n<li>Check dates against known Google updates before assuming a penalty, as we learned from our own <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/01\/traffic-crash-google-layout-panda-update\/\">traffic crash in 2012<\/a>.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_are_SERP_features\"><\/span>What are SERP features?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Special result types on Google&#8217;s search results page, such as AI Overviews, featured snippets, local packs and video carousels.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_AI_Overviews_reduce_website_traffic\"><\/span>Do AI Overviews reduce website traffic?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For many simple informational queries, yes, because users get the answer without clicking. Being cited as a source can still bring some visits.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_opt_out_of_SERP_features\"><\/span>Can I opt out of SERP features?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can limit snippets with nosnippet or max-snippet tags, but that can also reduce your visibility. Most sites are better off optimising for them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your Google search traffic falling even though your rankings look fine? Blame the changing results page. Back in 2012&#8230;<\/p>\n","protected":false},"author":4,"featured_media":64384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3,41],"tags":[52],"class_list":["post-25469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-search-engine-optimization","tag-popular"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/25469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=25469"}],"version-history":[{"count":3,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/25469\/revisions"}],"predecessor-version":[{"id":65430,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/25469\/revisions\/65430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/64384"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=25469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=25469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=25469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}