{"id":2565,"date":"2007-09-23T10:16:22","date_gmt":"2007-09-23T04:46:22","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/2007\/09\/tell-people-to-click-here-to-increase-click-rates\/"},"modified":"2020-05-24T09:52:21","modified_gmt":"2020-05-24T04:22:21","slug":"tell-people-to-click-here-to-increase-click-rates","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2007\/09\/tell-people-to-click-here-to-increase-click-rates\/","title":{"rendered":"Tell People to &#8220;Click Here&#8221; to Increase Click Rates"},"content":{"rendered":"<p>Two ad banners flash on your face when you load a website, one is a graphic animation which you admire while another lesser attractive ad ends by saying \u201cClick here\u201d \u2013 which flashing advertising banner are you more likely to click? As netizens are treated to all sorts of dancing images on the web, if they are <strong>told to \u201cClick here\u201d<\/strong>, it is more likely to improve click rates.<\/p>\n<p><a href=\"https:\/\/copyblogger.com\/click-here\/\" target=\"_blank\" rel=\"noopener noreferrer\">Copyblogger says<\/a> that from a copywriting standpoint, it\u2019s a no brainer\u2014it\u2019s been proven time and time again that if you want someone to do something, you\u2019ll get better results if you <strong>tell them exactly what to do.<\/strong><\/p>\n<p>They further share the results of a <a href=\"https:\/\/www.marketingsherpa.com\/content_by_legacy_id?legacy_id=30124\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Sherpa experiment<\/a> performed with their newsletter readers to find out if the wording used in hyperlinks could make a difference in clickthrough rates. And the they found that the right two or three click link words can lift clickthrough rates by more than 8%.<br \/>\n<strong> * \u201cClick to continue\u201d: 8.53%<\/strong><br \/>\n* \u201cContinue to article\u201d: 3.3%<br \/>\n* \u201cRead more\u201d: (-)1.8%<\/p>\n<p>Now I know when I spotted this <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/google-adsense-ads-without-ads-by-google\/\">beautiful girl without \u201cAds by Google\u201d<\/a>, the CTR would be very low, beacuse the user does not know he needs to click the image to proceed further. <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/increase-google-adsense-ctr-by-500\/\">Click here<\/a> to read more ways to increase your Google Adsense CTR. I know you want to click that link.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two ad banners flash on your face when you load a website, one is a graphic animation which you admire&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[43,6],"tags":[],"class_list":["post-2565","post","type-post","status-publish","format-standard","hentry","category-advertising","category-blogging"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/2565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=2565"}],"version-history":[{"count":0,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/2565\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=2565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=2565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=2565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}