{"id":29585,"date":"2012-09-08T00:10:59","date_gmt":"2012-09-07T18:40:59","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=29585"},"modified":"2026-10-15T13:18:19","modified_gmt":"2026-10-15T07:48:19","slug":"bing-search-results-better-than-google","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/","title":{"rendered":"Bing vs Google in 2026: Is Bing Better? (Bing It On Challenge)"},"content":{"rendered":"<p>Is Bing better than Google? This guide to <strong>bing vs google<\/strong> looks back at Microsoft&#8217;s 2012 &#8220;Bing It On&#8221; blind challenge, explains what changed since, and shows how you can run your own fair side-by-side test in 2026 to decide which search engine suits you.<\/p>\n<p><strong>Quick answer:<\/strong> Google is still the most used search engine and is usually stronger for local results, fresh news and long-tail questions. Bing is a solid alternative with Microsoft Copilot built in, Microsoft Rewards points and good image and video search. The best way to decide is to run the same searches on both for a week and keep the one that answers you faster.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad8aa7e7ebdc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad8aa7e7ebdc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#What_Was_the_Bing_It_On_Challenge\" >What Was the Bing It On Challenge?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#Bing_vs_Google_in_2026_What_Changed\" >Bing vs Google in 2026: What Changed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#Where_Google_usually_wins\" >Where Google usually wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#Where_Bing_usually_wins\" >Where Bing usually wins<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#How_to_Run_Your_Own_Bing_vs_Google_Test\" >How to Run Your Own Bing vs Google Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#Bing_for_Webmasters\" >Bing for Webmasters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#Is_Bing_better_than_Google\" >Is Bing better than Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#Is_the_Bing_It_On_challenge_still_available\" >Is the Bing It On challenge still available?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#Does_Bing_use_Google_results\" >Does Bing use Google results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/09\/bing-search-results-better-than-google\/#Should_my_website_be_on_Bing\" >Should my website be on Bing?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Was_the_Bing_It_On_Challenge\"><\/span>What Was the Bing It On Challenge?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In September 2012 Microsoft launched the Bing It On challenge. Microsoft said an independent study it commissioned found that people preferred Bing results nearly 2 to 1 over Google in blind tests, and it ran a publicity campaign to get users to try the test for themselves.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29588\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/bing-challenge.jpg\" alt=\"Bing It On challenge comparing Bing and Google search results side by side\" width=\"500\" height=\"290\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/bing-challenge.jpg 500w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/bing-challenge-150x87.jpg 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/bing-challenge-300x174.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>The idea was simple. You visited the Bing It On website and typed a search query. The site showed results from Bing and Google in two side-by-side columns with all branding removed, and you picked the set you liked best. After five searches it revealed which engine you had preferred.<\/p>\n<p>I thought it was a good idea by Bing to take Google head-on and let users judge for themselves. The challenge was a marketing campaign of its time and is no longer an active promotion, but the idea behind it, a blind side-by-side test, is still the fairest way to compare search engines.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bing_vs_Google_in_2026_What_Changed\"><\/span>Bing vs Google in 2026: What Changed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both search engines look very different from 2012. The biggest change is AI:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.bing.com\/\" target=\"_blank\" rel=\"noopener\">Bing<\/a><\/strong> now has Microsoft Copilot built in, so you can switch from a normal results page to a chat-style answer with sources.<\/li>\n<li><strong><a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/strong> shows AI Overviews at the top of many results and offers an AI Mode for longer, conversational searches.<\/li>\n<li>Bing results also power other search engines, including Yahoo Search, so you may already be using Bing without knowing it.<\/li>\n<li>Google remains the default search engine in most browsers and phones, which is the main reason it keeps its large lead in usage.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Where_Google_usually_wins\"><\/span>Where Google usually wins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Local searches (shops, restaurants, opening hours) thanks to Google Maps and Business Profiles.<\/li>\n<li>Very fresh news and niche, long-tail questions.<\/li>\n<li>Deep integration with Gmail, YouTube, Android and Chrome.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Where_Bing_usually_wins\"><\/span>Where Bing usually wins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/rewards.bing.com\/\" target=\"_blank\" rel=\"noopener\">Microsoft Rewards<\/a> points for searching, which can be redeemed for gift cards in supported countries.<\/li>\n<li>Image and video search with large previews.<\/li>\n<li>Copilot answers included free on the results page, and tight integration with Windows and Microsoft Edge.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Run_Your_Own_Bing_vs_Google_Test\"><\/span>How to Run Your Own Bing vs Google Test<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Write down 10 searches you really do every week: a product, a how-to, a local place, a news topic and a few work questions.<\/li>\n<li>Open Bing and Google in two private browser windows so your history does not shape the results.<\/li>\n<li>Run each search on both and note which one answered you first without extra clicks.<\/li>\n<li>Repeat for a few days, then set the winner as your default search engine. If Google wins in Microsoft Edge, see how to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2015\/12\/google-default-search-engine-in-microsoft-edge-browser\/\">make Google the default search engine in Edge<\/a>.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Bing_for_Webmasters\"><\/span>Bing for Webmasters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From a webmaster&#8217;s point of view, Bing matters too. Traffic from Bing is smaller, but it is often easy to win because fewer sites optimise for it. Add your site to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/07\/bing-webmaster-tools-seo-reports\/\">Bing Webmaster Tools<\/a> for free SEO reports, a site audit and fast URL submission. For the history of the search engine itself, read our look at the <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/06\/bing-microsoft-search-engine\/\">Bing search engine launch<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_Bing_better_than_Google\"><\/span>Is Bing better than Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It depends on what you search for. Google is usually better for local and very fresh results, while Bing is a strong alternative with Copilot and Microsoft Rewards. Try both with your own searches.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_the_Bing_It_On_challenge_still_available\"><\/span>Is the Bing It On challenge still available?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. It was a 2012 marketing campaign and is no longer an active promotion. You can recreate it by comparing the same searches in two private windows.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_Bing_use_Google_results\"><\/span>Does Bing use Google results?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Bing has its own index. Some other search engines, such as Yahoo Search, use Bing results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_my_website_be_on_Bing\"><\/span>Should my website be on Bing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Submitting your site to Bing Webmaster Tools is free and helps your pages appear in Bing and in the search engines that use Bing results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Bing better than Google? This guide to bing vs google looks back at Microsoft&#8217;s 2012 &#8220;Bing It On&#8221; blind&#8230;<\/p>\n","protected":false},"author":4,"featured_media":29588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-29585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/29585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=29585"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/29585\/revisions"}],"predecessor-version":[{"id":67004,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/29585\/revisions\/67004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/29588"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=29585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=29585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=29585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}