{"id":32687,"date":"2013-03-12T18:48:08","date_gmt":"2013-03-12T13:18:08","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=32687"},"modified":"2026-10-13T13:41:42","modified_gmt":"2026-10-13T08:11:42","slug":"pinterest-web-analytics","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/pinterest-web-analytics\/","title":{"rendered":"How to Get Pinterest Analytics for Your Website (2026)"},"content":{"rendered":"<p>Want to know which of your pins and boards actually bring visitors to your site? <strong>Pinterest Analytics<\/strong> shows impressions, saves and outbound clicks for free. When Pinterest first launched web analytics in 2013, we verified quickonlinetips.com on our Pinterest profile to unlock it. The steps have changed since, so here is how to get Pinterest Analytics in 2026 and which numbers matter.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32694\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/pinterest-qot.png\" alt=\"QuickOnlineTips on Pinterest\" width=\"500\" height=\"423\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/pinterest-qot.png 500w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/pinterest-qot-300x253.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> Switch to a free Pinterest business account, claim your website under Settings &gt; Claimed accounts, then open <strong>Analytics &gt; Overview<\/strong> on desktop (or tap your profile &gt; Analytics in the app). You&#8217;ll see impressions, engagements, pin clicks, outbound clicks and saves, plus audience insights and your top pins.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aeeac62d4b20\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aeeac62d4b20\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/pinterest-web-analytics\/#How_to_get_Pinterest_Analytics\" >How to get Pinterest Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/pinterest-web-analytics\/#Key_Pinterest_Analytics_metrics\" >Key Pinterest Analytics metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/pinterest-web-analytics\/#Audience_insights_and_trends\" >Audience insights and trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/pinterest-web-analytics\/#How_to_use_the_data_to_get_more_traffic\" >How to use the data to get more traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/pinterest-web-analytics\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/pinterest-web-analytics\/#Is_Pinterest_Analytics_free\" >Is Pinterest Analytics free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/pinterest-web-analytics\/#Why_cant_I_see_Pinterest_Analytics\" >Why can&#8217;t I see Pinterest Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/pinterest-web-analytics\/#Do_I_need_to_claim_my_website\" >Do I need to claim my website?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_get_Pinterest_Analytics\"><\/span>How to get Pinterest Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Use a business account.<\/strong> Analytics is only available for business accounts, which are free. Convert your personal account in Settings &gt; Account management, or create a new business profile at <a href=\"https:\/\/business.pinterest.com\/\" target=\"_blank\" rel=\"noopener\">Pinterest Business<\/a>.<\/li>\n<li><strong>Claim your website.<\/strong> Go to Settings &gt; Claimed accounts &gt; Websites &gt; Claim. Verify with an HTML tag, an uploaded HTML file or a DNS TXT record. On WordPress, SEO plugins such as Rank Math or Yoast have a field for the Pinterest verification tag.<\/li>\n<li><strong>Open Analytics.<\/strong> On desktop, click <strong>Analytics<\/strong> at the top of your business hub and choose Overview. In the app, tap your profile picture, then Analytics.<\/li>\n<li><strong>Pick a date range and filters.<\/strong> Compare organic and paid pins, devices, content type (video or image) and whether pins came from your claimed site.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Key_Pinterest_Analytics_metrics\"><\/span>Key Pinterest Analytics metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Impressions:<\/strong> how often your pins were shown on screen.<\/li>\n<li><strong>Engagements:<\/strong> total clicks, saves and other actions on your pins.<\/li>\n<li><strong>Pin clicks:<\/strong> taps that open a pin or go to the link.<\/li>\n<li><strong>Outbound clicks:<\/strong> visits to your website, the number that matters most for bloggers.<\/li>\n<li><strong>Saves:<\/strong> how often people saved your pins to their boards, a strong sign of interest.<\/li>\n<li><strong>Total and engaged audience:<\/strong> how many people saw or engaged with your pins.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Audience_insights_and_trends\"><\/span>Audience insights and trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Audience insights<\/strong> show your audience&#8217;s interests, age, gender, location and devices compared with all Pinterest users. Use <a href=\"https:\/\/trends.pinterest.com\/\" target=\"_blank\" rel=\"noopener\">Pinterest Trends<\/a> to see what people search for each month and plan seasonal pins early, because Pinterest users search weeks ahead of events.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_use_the_data_to_get_more_traffic\"><\/span>How to use the data to get more traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Find your top pins by outbound clicks and create more pins for those topics.<\/li>\n<li>Use tall 2:3 images (1000 x 1500 px) with clear text overlays.<\/li>\n<li>Write keyword-rich pin titles and descriptions; Pinterest works like a search engine.<\/li>\n<li>Add a Save button to your images so readers can pin your content. See how to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/add-pinterest-image-hover-pin-it-buttons\/\">add Pinterest Save buttons<\/a>.<\/li>\n<li>Check Google Analytics too: referral visits from pinterest.com confirm what Pinterest reports.<\/li>\n<\/ul>\n<p>Prefer to keep your images off Pinterest? Learn how to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/block-pinterest-pins\/\">block Pinterest pins of your images<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_Pinterest_Analytics_free\"><\/span>Is Pinterest Analytics free?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Any free Pinterest business account gets analytics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_cant_I_see_Pinterest_Analytics\"><\/span>Why can&#8217;t I see Pinterest Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need a business account. Personal accounts don&#8217;t show analytics. New accounts may also take a day or two to show data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_I_need_to_claim_my_website\"><\/span>Do I need to claim my website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not to see analytics, but claiming lets you see stats for pins linking to your site and adds your profile picture to those pins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know which of your pins and boards actually bring visitors to your site? Pinterest Analytics shows impressions, saves&#8230;<\/p>\n","protected":false},"author":4,"featured_media":32694,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[111],"tags":[49],"class_list":["post-32687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","tag-tutorials"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/32687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=32687"}],"version-history":[{"count":3,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/32687\/revisions"}],"predecessor-version":[{"id":65473,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/32687\/revisions\/65473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/32694"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=32687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=32687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=32687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}