{"id":32714,"date":"2013-03-13T23:09:09","date_gmt":"2013-03-13T17:39:09","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=32714"},"modified":"2026-10-12T19:04:26","modified_gmt":"2026-10-12T13:34:26","slug":"download-dot-com-disclosures-ftc-digital-advertising-guide","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/download-dot-com-disclosures-ftc-digital-advertising-guide\/","title":{"rendered":"FTC Disclosure Rules for Bloggers and Affiliates: What You Must Do (2026)"},"content":{"rendered":"<p>In March 2013 the US Federal Trade Commission updated its &#8220;Dot Com Disclosures&#8221; guide on how to make clear disclosures in digital advertising. I suggested every blogger and social media marketer read it. The FTC has since revised its Endorsement Guides (2023) and banned fake reviews (2024), so the <strong>FTC disclosure rules<\/strong> matter even more today. Here&#8217;s a practical summary. (This is general information, not legal advice.)<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32715\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/dot-com-disclosures.jpg\" alt=\"FTC disclosure rules Dot Com Disclosures guide\" width=\"200\" height=\"215\" \/><\/p>\n<p><strong>Quick answer:<\/strong> If you earn money, free products or any other benefit for mentioning a product, you must clearly disclose it. Put the disclosure close to the recommendation or link, before readers act, in plain words like &#8220;I earn a commission if you buy through this link&#8221; or &#8220;Sponsored&#8221;. Disclosures must be hard to miss on every device, and fake or paid reviews presented as independent are illegal.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ae3614e7c26b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ae3614e7c26b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/download-dot-com-disclosures-ftc-digital-advertising-guide\/#When_you_need_a_disclosure\" >When you need a disclosure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/download-dot-com-disclosures-ftc-digital-advertising-guide\/#How_to_make_a_clear_disclosure\" >How to make a clear disclosure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/download-dot-com-disclosures-ftc-digital-advertising-guide\/#Fake_reviews_and_endorsements\" >Fake reviews and endorsements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/download-dot-com-disclosures-ftc-digital-advertising-guide\/#Practical_checklist_for_bloggers\" >Practical checklist for bloggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/download-dot-com-disclosures-ftc-digital-advertising-guide\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/download-dot-com-disclosures-ftc-digital-advertising-guide\/#Do_FTC_rules_apply_outside_the_US\" >Do FTC rules apply outside the US?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/download-dot-com-disclosures-ftc-digital-advertising-guide\/#Is_%E2%80%9Caffiliate_links_may_be_included%E2%80%9D_enough\" >Is &#8220;affiliate links may be included&#8221; enough?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/03\/download-dot-com-disclosures-ftc-digital-advertising-guide\/#Do_I_need_to_disclose_free_products\" >Do I need to disclose free products?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"When_you_need_a_disclosure\"><\/span>When you need a disclosure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Affiliate links (Amazon, software, hosting and so on).<\/li>\n<li>Sponsored posts, videos or social media posts.<\/li>\n<li>Free products, trips or services you review.<\/li>\n<li>Family, employment or business ties to a brand.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_make_a_clear_disclosure\"><\/span>How to make a clear disclosure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Placement:<\/strong> near the claim or link, not only on an &#8220;About&#8221; or footer page.<\/li>\n<li><strong>Timing:<\/strong> before the reader clicks or buys; in videos, say it out loud and show it on screen.<\/li>\n<li><strong>Wording:<\/strong> simple language such as &#8220;Ad&#8221;, &#8220;Sponsored&#8221;, &#8220;Paid partnership&#8221; or &#8220;I get a commission&#8221;. Avoid vague terms like &#8220;#sp&#8221; alone.<\/li>\n<li><strong>Visibility:<\/strong> readable size and contrast on mobile, not hidden behind &#8220;more&#8221; links.<\/li>\n<li><strong>Platform tools:<\/strong> use built-in paid partnership labels, but add your own disclosure too if needed.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Fake_reviews_and_endorsements\"><\/span>Fake reviews and endorsements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The FTC&#8217;s rule on consumer reviews, in effect since October 2024, prohibits buying or selling fake reviews, AI-generated fake testimonials, review suppression and undisclosed insider reviews. Penalties can be significant.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Practical_checklist_for_bloggers\"><\/span>Practical checklist for bloggers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Add a short disclosure at the top of posts with affiliate links.<\/li>\n<li>Label sponsored content clearly in the title or first line.<\/li>\n<li>Mark affiliate links rel=&#8221;sponsored&#8221;.<\/li>\n<li>Only endorse products you&#8217;ve actually used or researched.<\/li>\n<\/ol>\n<p>Read the FTC&#8217;s own <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/disclosures-101-social-media-influencers\" rel=\"noopener\" target=\"_blank\">Disclosures 101 for influencers<\/a> and the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/ftcs-endorsement-guides-what-people-are-asking\" rel=\"noopener\" target=\"_blank\">Endorsement Guides FAQ<\/a>. New to affiliate income? Start with <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/04\/first-affiliate-sale\/\">getting your first affiliate sale<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Do_FTC_rules_apply_outside_the_US\"><\/span>Do FTC rules apply outside the US?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They apply when your content reaches US consumers. Many countries, including the UK and India, have similar advertising disclosure rules.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_%E2%80%9Caffiliate_links_may_be_included%E2%80%9D_enough\"><\/span>Is &#8220;affiliate links may be included&#8221; enough?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#8217;s better to be specific and place it near the links, like &#8220;I earn a commission from links in this post.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_I_need_to_disclose_free_products\"><\/span>Do I need to disclose free products?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, free products count as compensation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In March 2013 the US Federal Trade Commission updated its &#8220;Dot Com Disclosures&#8221; guide on how to make clear disclosures&#8230;<\/p>\n","protected":false},"author":4,"featured_media":32715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[43,6,48],"tags":[],"class_list":["post-32714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-blogging","category-downloads"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/32714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=32714"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/32714\/revisions"}],"predecessor-version":[{"id":64766,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/32714\/revisions\/64766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/32715"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=32714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=32714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=32714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}