{"id":33357,"date":"2013-04-26T23:56:16","date_gmt":"2013-04-26T18:26:16","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=33357"},"modified":"2026-10-07T12:23:31","modified_gmt":"2026-10-07T06:53:31","slug":"new-970x90-super-large-leaderboard-adsense-units","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/","title":{"rendered":"970&#215;90 Large Leaderboard AdSense Ad Size: Where and When to Use It"},"content":{"rendered":"<p>The <strong>970&#215;90 large leaderboard<\/strong> is the widest standard banner AdSense offers. Google added it in April 2013, when we tested it here and found it too wide for most blog layouts of the time. In 2026 it is still a supported size, so here is what it is, where it works, how it compares with other AdSense sizes, and whether you should use it or let responsive ads choose for you.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-63419\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/970x90-large-leaderboard-adsense.webp\" alt=\"970x90 large leaderboard AdSense ad size\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/970x90-large-leaderboard-adsense.webp 1200w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/970x90-large-leaderboard-adsense-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/970x90-large-leaderboard-adsense-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/970x90-large-leaderboard-adsense-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/970x90-large-leaderboard-adsense-768x403.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> The 970&#215;90 large leaderboard is a 970 pixel wide by 90 pixel tall desktop banner, usually placed at the top of a page above the content. It only fits layouts at least 970px wide and never shows on phones. For most sites a responsive display ad is better, because it can show a 970&#215;90, 728&#215;90 or mobile size depending on the screen.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac7a4b35f863\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac7a4b35f863\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/#What_is_the_970%C3%9790_large_leaderboard\" >What is the 970&#215;90 large leaderboard?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/#970%C3%9790_vs_other_popular_AdSense_sizes\" >970&#215;90 vs other popular AdSense sizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/#Should_you_use_a_fixed_970%C3%9790_ad_unit\" >Should you use a fixed 970&#215;90 ad unit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/#How_to_create_a_970%C3%9790_ad_in_AdSense\" >How to create a 970&#215;90 ad in AdSense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/#What_we_saw_in_2013\" >What we saw in 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/#Tips_for_top-of-page_banners\" >Tips for top-of-page banners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/#Is_970%C3%9790_a_good_AdSense_size\" >Is 970&#215;90 a good AdSense size?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/#What_is_the_difference_between_970%C3%9790_and_970%C3%97250\" >What is the difference between 970&#215;90 and 970&#215;250?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/new-970x90-super-large-leaderboard-adsense-units\/#Does_970%C3%9790_show_on_mobile\" >Does 970&#215;90 show on mobile?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_970%C3%9790_large_leaderboard\"><\/span>What is the 970&#215;90 large leaderboard?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is an <a href=\"https:\/\/www.iab.com\/\" target=\"_blank\" rel=\"noopener\">IAB<\/a> standard ad size, sometimes called the super leaderboard or pushdown banner. It is wider than the classic 728&#215;90 leaderboard, so it fills the full width of modern desktop layouts instead of leaving gaps on both sides. Brand advertisers like it because a wide banner at the top of a page gets seen by nearly every visitor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"970%C3%9790_vs_other_popular_AdSense_sizes\"><\/span>970&#215;90 vs other popular AdSense sizes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Size<\/th>\n<th>Name<\/th>\n<th>Best place<\/th>\n<th>Devices<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>970&#215;90<\/td>\n<td>Large leaderboard<\/td>\n<td>Top of page, full width<\/td>\n<td>Desktop<\/td>\n<\/tr>\n<tr>\n<td>728&#215;90<\/td>\n<td>Leaderboard<\/td>\n<td>Header or above content<\/td>\n<td>Desktop, tablet<\/td>\n<\/tr>\n<tr>\n<td>300&#215;250<\/td>\n<td>Medium rectangle<\/td>\n<td>In content, sidebar<\/td>\n<td>All<\/td>\n<\/tr>\n<tr>\n<td>336&#215;280<\/td>\n<td>Large rectangle<\/td>\n<td>In content<\/td>\n<td>Desktop, tablet<\/td>\n<\/tr>\n<tr>\n<td>300&#215;600<\/td>\n<td>Half page<\/td>\n<td>Sidebar<\/td>\n<td>Desktop<\/td>\n<\/tr>\n<tr>\n<td>320&#215;100<\/td>\n<td>Large mobile banner<\/td>\n<td>Top or in content<\/td>\n<td>Mobile<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>See our older notes on the <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/04\/300x600-large-skyscraper-adsense-ads\/\">300&#215;600 large skyscraper<\/a> and the <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/12\/new-320x100-adsense-large-mobile-banner\/\">320&#215;100 large mobile banner<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Should_you_use_a_fixed_970%C3%9790_ad_unit\"><\/span>Should you use a fixed 970&#215;90 ad unit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Usually not on its own. A fixed 970&#215;90 unit has three problems:<\/p>\n<ul>\n<li><strong>No mobile impressions.<\/strong> Most traffic is mobile, and a 970px ad simply cannot display on a phone.<\/li>\n<li><strong>Layout limits.<\/strong> Your content area or header must be at least 970px wide, which many blog themes are not.<\/li>\n<li><strong>Less competition.<\/strong> A single fixed size draws fewer advertisers than a responsive slot that accepts many sizes.<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/08\/new-google-adsense-responsive-ad-units\/\">responsive AdSense ad unit<\/a> placed in a full-width header area will show a 970&#215;90 or 970&#215;250 to wide desktop screens and a smaller banner everywhere else. You can also let <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/using-adsense-auto-ads\/\">AdSense Auto ads<\/a> choose placements automatically.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_a_970%C3%9790_ad_in_AdSense\"><\/span>How to create a 970&#215;90 ad in AdSense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Sign in to <a href=\"https:\/\/adsense.google.com\/\" target=\"_blank\" rel=\"noopener\">Google AdSense<\/a> and go to Ads, then By ad unit.<\/li>\n<li>Choose Display ads.<\/li>\n<li>Change the ad size from Responsive to Fixed and enter 970 width and 90 height.<\/li>\n<li>Save, copy the code and place it in a full-width area such as below your site header.<\/li>\n<\/ol>\n<p>Our guide on how to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/12\/how-to-create-adsense-ads-of-any-size\/\">create AdSense ads of any size<\/a> shows the same steps for custom sizes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_we_saw_in_2013\"><\/span>What we saw in 2013<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When the format launched, image inventory was thin, so the slot mostly showed a single text ad or filled with a 728&#215;90 image banner. These were our test screenshots:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-33358\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/970-leaderboard2.png\" alt=\"970x90 large leaderboard AdSense ad in 2013\" width=\"500\" height=\"139\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/970-leaderboard2.png 500w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/970-leaderboard2-300x83.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Text ads have since mostly disappeared, and today the size shows mainly display and video creatives from brand advertisers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_top-of-page_banners\"><\/span>Tips for top-of-page banners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keep the banner below your logo and menu rather than above them, so readers still see your brand first. Leave some space between the ad and your first heading, and check that the page title is still visible without scrolling on a laptop screen. If the leaderboard pushes your article too far down, a smaller unit or an in-content ad will earn more in the long run.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_970%C3%9790_a_good_AdSense_size\"><\/span>Is 970&#215;90 a good AdSense size?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It works well at the top of wide desktop pages, but a responsive unit in the same spot usually earns more because it can serve mobile visitors too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_970%C3%9790_and_970%C3%97250\"><\/span>What is the difference between 970&#215;90 and 970&#215;250?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The 970&#215;250 billboard is much taller and more prominent. Use it only if it does not push your content too far down the page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_970%C3%9790_show_on_mobile\"><\/span>Does 970&#215;90 show on mobile?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Phones are narrower than 970 pixels, so mobile visitors need a 320&#215;100 or responsive ad instead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 970&#215;90 large leaderboard is the widest standard banner AdSense offers. Google added it in April 2013, when we tested&#8230;<\/p>\n","protected":false},"author":4,"featured_media":63419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[43,3],"tags":[13],"class_list":["post-33357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-google","tag-adsense"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/33357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=33357"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/33357\/revisions"}],"predecessor-version":[{"id":63420,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/33357\/revisions\/63420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/63419"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=33357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=33357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=33357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}