{"id":41865,"date":"2014-10-26T21:07:34","date_gmt":"2014-10-26T15:37:34","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=41865"},"modified":"2026-10-12T19:13:29","modified_gmt":"2026-10-12T13:43:29","slug":"find-web-pages-losing-traffic","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2014\/10\/find-web-pages-losing-traffic\/","title":{"rendered":"How to Find Pages Losing Traffic in Google Search Console (2026)"},"content":{"rendered":"<p>In 2014 I found a quick way to spot pages losing traffic in Google Webmaster Tools: show Top Pages, switch to &#8220;With Change&#8221;, and sort by the change column. It revealed which pages had dropped most and where to start fixing. Search Console looks different now, but finding <strong>pages losing traffic<\/strong> is still quick. Here&#8217;s the 2026 method.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41868\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/top-pages-report.png\" alt=\"Find pages losing traffic in Search Console\" width=\"486\" height=\"207\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/top-pages-report.png 486w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/top-pages-report-150x63.png 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/top-pages-report-300x127.png 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> In Search Console, open Performance &gt; Search results, click the Date filter and choose Compare (for example last 3 months vs previous 3 months). Open the Pages tab, then sort by Clicks Difference to list the pages that lost the most traffic. Check each page&#8217;s queries to see whether it lost rankings, impressions or click-through rate.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af262d23d56d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af262d23d56d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2014\/10\/find-web-pages-losing-traffic\/#Step-by-step_in_Search_Console\" >Step-by-step in Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2014\/10\/find-web-pages-losing-traffic\/#Why_pages_lose_traffic\" >Why pages lose traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2014\/10\/find-web-pages-losing-traffic\/#What_to_do_next\" >What to do next<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2014\/10\/find-web-pages-losing-traffic\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2014\/10\/find-web-pages-losing-traffic\/#Can_GA4_show_pages_losing_traffic\" >Can GA4 show pages losing traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2014\/10\/find-web-pages-losing-traffic\/#How_far_back_can_I_compare_in_Search_Console\" >How far back can I compare in Search Console?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2014\/10\/find-web-pages-losing-traffic\/#Should_I_delete_pages_that_lost_traffic\" >Should I delete pages that lost traffic?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step-by-step_in_Search_Console\"><\/span>Step-by-step in Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Go to <strong>Performance &gt; Search results<\/strong>.<\/li>\n<li>Click <strong>Date &gt; Compare<\/strong> and choose two equal periods (avoid comparing different seasons when possible).<\/li>\n<li>Select the <strong>Pages<\/strong> tab and tick Clicks and Impressions.<\/li>\n<li>Sort by <strong>Clicks Difference<\/strong> (smallest first) to see the biggest losers.<\/li>\n<li>Click a page, then the <strong>Queries<\/strong> tab to see which searches dropped.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Why_pages_lose_traffic\"><\/span>Why pages lose traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Lower rankings:<\/strong> competitors improved or a core update changed results.<\/li>\n<li><strong>Fewer impressions:<\/strong> lower search demand or seasonality.<\/li>\n<li><strong>Lower CTR:<\/strong> AI Overviews, featured snippets and other <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/03\/google-search-pages-traffic\/\">SERP features<\/a> taking clicks.<\/li>\n<li><strong>Technical issues:<\/strong> noindex, broken redirects or slow pages.<\/li>\n<li><strong>Outdated content:<\/strong> old facts and screenshots lose trust.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_to_do_next\"><\/span>What to do next<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Refresh outdated posts with current facts, a clear answer up top and better structure.<\/li>\n<li>Merge overlapping posts that compete for the same keyword.<\/li>\n<li>Improve titles and meta descriptions if impressions are steady but clicks fell.<\/li>\n<li>Check the <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/08\/confirm-manual-webspam-google-penalty\/\">Manual actions report<\/a> if many pages dropped at once.<\/li>\n<\/ul>\n<p>More free tools: <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/free-google-seo-tools\/\">best free Google SEO tools<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Can_GA4_show_pages_losing_traffic\"><\/span>Can GA4 show pages losing traffic?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, compare date ranges in Reports &gt; Engagement &gt; Pages and screens, filtered to organic search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_far_back_can_I_compare_in_Search_Console\"><\/span>How far back can I compare in Search Console?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Up to 16 months of data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_I_delete_pages_that_lost_traffic\"><\/span>Should I delete pages that lost traffic?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Usually refresh or merge them first; delete only pages with no value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2014 I found a quick way to spot pages losing traffic in Google Webmaster Tools: show Top Pages, switch&#8230;<\/p>\n","protected":false},"author":4,"featured_media":41868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6,41],"tags":[],"class_list":["post-41865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/41865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=41865"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/41865\/revisions"}],"predecessor-version":[{"id":64805,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/41865\/revisions\/64805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/41868"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=41865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=41865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=41865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}