{"id":4956,"date":"2008-12-08T23:04:45","date_gmt":"2008-12-08T17:34:45","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=4956"},"modified":"2020-05-22T16:46:04","modified_gmt":"2020-05-22T11:16:04","slug":"pay-for-ad-free-sites","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2008\/12\/pay-for-ad-free-sites\/","title":{"rendered":"Will Readers Pay to Support Ad-Free Sites?"},"content":{"rendered":"<p>Ask any blog reader and they will tell you that they <strong>hate ads on websites.<\/strong> But are readers willing to pay to fund their favorite sites to go ad-free?<\/p>\n<p>Though it seems reasonable to assume that readers would be willing to pay a small fee to support an ad-free favorite site, the answer seems far from true. Mike Vorhaus has the answers to this question on Advertising Age<\/p>\n<blockquote><p>When we asked consumers if they would pay $39.99 a year, which comes out to <strong>less than $4 a month<\/strong>, for an ad-free version of one of their favorite sites, only 2.4% said definitely yes, they would be likely to do so. And only 3.5% said they&#8217;d be very likely. In fact, <strong>84% of the people said they&#8217;d be unlikely<\/strong> or not at all likely. At the lower price of $29.99 a year, or less than $3 a month, only another 1.9% of consumers said they would be very likely to pay for an ad-free version.<\/p><\/blockquote>\n<p>Advertising is a major source of income for most websites. Now readers have got so used to seeing ads on websites, that ad blindness sets in and they don&#8217;t mind seeing ads (except when publishers have more ads than content). So why should they pay to read free content, while the publisher earns a few ad dollars to support the site and publish the content.<\/p>\n<p>Though most feeds are also getting cluttered by ads, many sites still have <strong>ad-free RSS feeds<\/strong> and regular readers prefer this reading mode (here are some <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2008\/05\/best-videos-to-learn-rss\/\">videos about what is RSS<\/a>). I noticed many publishers are switching to services like The Deck, which will only display <strong>maximum one high paying ad<\/strong> only.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ask any blog reader and they will tell you that they hate ads on websites. But are readers willing to&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-4956","post","type-post","status-publish","format-standard","hentry","category-blogging"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/4956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=4956"}],"version-history":[{"count":0,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/4956\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=4956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=4956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=4956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}