{"id":61985,"date":"2022-12-30T19:44:43","date_gmt":"2022-12-30T14:14:43","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=61985"},"modified":"2026-10-12T16:00:03","modified_gmt":"2026-10-12T10:30:03","slug":"eeat-google-seo","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/eeat-google-seo\/","title":{"rendered":"What is E-E-A-T? Google&#8217;s Experience, Expertise, Authority and Trust Explained (2026)"},"content":{"rendered":"<p>In December 2022, Google added an extra &#8220;E&#8221; for Experience to the E-A-T concept in its search quality rater guidelines, creating <strong>E-E-A-T<\/strong>. I thought it was a great idea: it rewards people who have actually used a product or done the thing they write about, over pure made-for-affiliate sites. Since then Google has folded its helpful content system into core ranking, and E-E-A-T has become the standard way to think about content quality. Here&#8217;s what it means in 2026.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-61988\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/e-e-a-t.png\" alt=\"E-E-A-T Google guidelines\" width=\"428\" height=\"373\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/e-e-a-t.png 428w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/e-e-a-t-300x261.png 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/e-e-a-t-150x131.png 150w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It&#8217;s the framework Google&#8217;s quality raters use to judge content, and Google says Trust is the most important part. It isn&#8217;t a single ranking factor, but Google&#8217;s systems aim to reward content that shows these qualities. Show first-hand experience, clear authorship, accurate sourcing and an honest, transparent site.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad0d480af3dc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad0d480af3dc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/eeat-google-seo\/#What_E-E-A-T_means\" >What E-E-A-T means<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/eeat-google-seo\/#Is_E-E-A-T_a_ranking_factor\" >Is E-E-A-T a ranking factor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/eeat-google-seo\/#How_to_show_E-E-A-T_on_your_site\" >How to show E-E-A-T on your site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/eeat-google-seo\/#E-E-A-T_and_AI_content\" >E-E-A-T and AI content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/eeat-google-seo\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/eeat-google-seo\/#What_does_E-E-A-T_stand_for\" >What does E-E-A-T stand for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/eeat-google-seo\/#Why_was_experience_added_to_E-A-T\" >Why was experience added to E-A-T?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/eeat-google-seo\/#Does_E-E-A-T_apply_to_small_blogs\" >Does E-E-A-T apply to small blogs?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_E-E-A-T_means\"><\/span>What E-E-A-T means<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Experience:<\/strong> first-hand use or life experience, such as actually testing a product or visiting a place.<\/li>\n<li><strong>Expertise:<\/strong> knowledge or skill in the topic.<\/li>\n<li><strong>Authoritativeness:<\/strong> being a go-to source others recognise and cite.<\/li>\n<li><strong>Trustworthiness:<\/strong> accuracy, honesty, safety and transparency. Google calls this the most important member of the family.<\/li>\n<\/ul>\n<p>E-E-A-T matters most for &#8220;Your Money or Your Life&#8221; topics like health, finance and safety, where poor information can cause harm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_E-E-A-T_a_ranking_factor\"><\/span>Is E-E-A-T a ranking factor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not directly. Quality raters don&#8217;t change rankings; their ratings help Google evaluate its algorithms. But Google uses many signals that line up with E-E-A-T, so improving it tends to improve how your content performs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_show_E-E-A-T_on_your_site\"><\/span>How to show E-E-A-T on your site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Share real experience:<\/strong> original photos, test results, what worked and what didn&#8217;t.<\/li>\n<li><strong>Show who wrote it:<\/strong> author bylines, bios and an About page.<\/li>\n<li><strong>Cite good sources<\/strong> and keep facts up to date.<\/li>\n<li><strong>Be transparent:<\/strong> disclose affiliate links and sponsorships, and make contact details easy to find.<\/li>\n<li><strong>Build reputation:<\/strong> earn mentions and links from respected sites in your niche.<\/li>\n<li><strong>Keep the site secure and clean:<\/strong> HTTPS, no deceptive ads, no thin pages.<\/li>\n<\/ol>\n<p>For example, someone choosing PC parts wants advice from a person who has actually upgraded a computer, not just a list of <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/04\/first-affiliate-sale\/\">affiliate<\/a> product links.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-E-A-T_and_AI_content\"><\/span>E-E-A-T and AI content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google doesn&#8217;t ban <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/\">AI-generated content<\/a>, but content made mainly to rank, without real experience or added value, struggles. Use AI as a helper and add your own testing and insight. Curious how detection works? See our <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/03\/ai-detector-tools\/\">AI detector tools<\/a> guide.<\/p>\n<p>Read Google&#8217;s guidance on <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noopener\" target=\"_blank\">creating helpful, people-first content<\/a> and the original <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" rel=\"noopener\" target=\"_blank\">E-E-A-T announcement<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_does_E-E-A-T_stand_for\"><\/span>What does E-E-A-T stand for?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Experience, Expertise, Authoritativeness and Trustworthiness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_was_experience_added_to_E-A-T\"><\/span>Why was experience added to E-A-T?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To recognise content from people with first-hand experience, even if they aren&#8217;t formal experts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_E-E-A-T_apply_to_small_blogs\"><\/span>Does E-E-A-T apply to small blogs?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Small sites can show strong experience and trust through honest, first-hand content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In December 2022, Google added an extra &#8220;E&#8221; for Experience to the E-A-T concept in its search quality rater guidelines,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":61988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3,41],"tags":[],"class_list":["post-61985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/61985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=61985"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/61985\/revisions"}],"predecessor-version":[{"id":64709,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/61985\/revisions\/64709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/61988"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=61985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=61985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=61985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}