{"id":62327,"date":"2023-01-24T20:04:40","date_gmt":"2023-01-24T14:34:40","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=62327"},"modified":"2026-10-13T13:44:29","modified_gmt":"2026-10-13T08:14:29","slug":"ai-generated-content","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/","title":{"rendered":"AI Generated Content and Google Penalties: What Changed by 2026"},"content":{"rendered":"<p>Will AI generated content get your site a Google penalty? When ChatGPT launched, I warned bloggers in early 2023 that mass-produced AI articles could get them into trouble. Three years later, the answer is clearer. Google does not penalise content just because AI helped write it, but it has hit thousands of sites that used <strong>AI generated content<\/strong> to churn out unhelpful pages at scale. Here is where things stand in 2026.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-62333\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/ai-generated-content.jpg\" alt=\"ai generated content\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/ai-generated-content.jpg 960w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/ai-generated-content-300x169.jpg 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/ai-generated-content-150x84.jpg 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/ai-generated-content-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> Google&#8217;s policy is that AI generated content is fine if it is helpful, accurate and made for people. What gets penalised is &#8220;scaled content abuse&#8221;: publishing large amounts of low-value pages mainly to rank, whether written by AI or humans. Use AI as an assistant, add your own experience and fact-checking, and never publish raw AI output in bulk.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ae1fed034a28\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ae1fed034a28\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/#What_Google_says_about_AI_generated_content\" >What Google says about AI generated content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/#What_can_get_your_site_penalised\" >What can get your site penalised<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/#How_to_use_AI_tools_safely\" >How to use AI tools safely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/#Can_AI_detectors_catch_AI_content\" >Can AI detectors catch AI content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/#Should_you_disclose_AI_use\" >Should you disclose AI use?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/#AI_Overviews_change_the_picture_too\" >AI Overviews change the picture too<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/#Does_Google_penalise_AI_generated_content\" >Does Google penalise AI generated content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/#Can_I_use_ChatGPT_to_write_blog_posts\" >Can I use ChatGPT to write blog posts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/ai-generated-content\/#How_much_AI_content_is_too_much\" >How much AI content is too much?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Google_says_about_AI_generated_content\"><\/span>What Google says about AI generated content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In February 2023 Google said it rewards &#8220;high-quality content, however it is produced&#8221;. Then the March 2024 core update changed the game. Google folded its helpful content system into core ranking and added a spam policy against <strong>scaled content abuse<\/strong>, saying it had cut low-quality, unoriginal content in search by about 45%. Many sites built on mass AI articles lost most of their traffic or were removed from search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_can_get_your_site_penalised\"><\/span>What can get your site penalised<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Publishing hundreds of AI articles with little editing or original value.<\/li>\n<li>Rewriting other sites&#8217; articles with AI to avoid copying detection.<\/li>\n<li>Making pages on topics you have no knowledge of, just because they get searches.<\/li>\n<li>Fake reviews and &#8220;best product&#8221; lists without testing anything.<\/li>\n<li>Letting AI invent facts, statistics, quotes or sources.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_use_AI_tools_safely\"><\/span>How to use AI tools safely<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Use AI for ideas, outlines and first drafts,<\/strong> then rewrite in your own voice.<\/li>\n<li><strong>Add first-hand experience:<\/strong> your tests, screenshots, photos, results and opinions. This is the &#8220;Experience&#8221; in Google&#8217;s <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/eeat-google-seo\/\">E-E-A-T guidelines<\/a>.<\/li>\n<li><strong>Fact-check everything.<\/strong> AI still makes confident mistakes.<\/li>\n<li><strong>Show who wrote it,<\/strong> with a real author name and bio.<\/li>\n<li><strong>Publish less, but better.<\/strong> One great article beats ten generic ones.<\/li>\n<li>Write better prompts to get better drafts. Here are tips to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/chatgpt-ai-chatbot-answers\/\">get better answers from ChatGPT<\/a>.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Can_AI_detectors_catch_AI_content\"><\/span>Can AI detectors catch AI content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI detection tools exist, but they are unreliable and often flag human writing as AI. Google does not need a detector: it judges whether a page is useful. See our test of <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/03\/ai-detector-tools\/\">AI detector tools<\/a> to see how accurate they really are.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Should_you_disclose_AI_use\"><\/span>Should you disclose AI use?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google suggests explaining how content was made when readers would reasonably want to know, such as AI-generated images or automated reports. It is also simply honest. A short note like &#8220;drafted with AI and reviewed by our editor&#8221; builds trust.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_Overviews_change_the_picture_too\"><\/span>AI Overviews change the picture too<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google now shows AI Overviews at the top of many results, answering simple questions directly. Generic content that just repeats common knowledge is exactly what AI can summarise without sending a click. Original experience, data and opinions are what still earn visits in 2026.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Does_Google_penalise_AI_generated_content\"><\/span>Does Google penalise AI generated content?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not automatically. It penalises unhelpful content made mainly to manipulate rankings, including mass-produced AI pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_use_ChatGPT_to_write_blog_posts\"><\/span>Can I use ChatGPT to write blog posts?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, as a helper. Edit heavily, add your own insights and check facts. Compare free and paid versions in our <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/02\/chatgpt-plus-pro-premium-version\/\">ChatGPT Plus review<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_much_AI_content_is_too_much\"><\/span>How much AI content is too much?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is no percentage rule. If a page offers nothing a reader could not get from any AI chatbot, it is at risk.<\/p>\n<p>Do you use AI tools for writing? Tell us how in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will AI generated content get your site a Google penalty? When ChatGPT launched, I warned bloggers in early 2023 that&#8230;<\/p>\n","protected":false},"author":4,"featured_media":62333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[197],"tags":[],"class_list":["post-62327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/62327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=62327"}],"version-history":[{"count":3,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/62327\/revisions"}],"predecessor-version":[{"id":65533,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/62327\/revisions\/65533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/62333"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=62327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=62327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=62327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}