{"id":77,"date":"2005-03-17T12:01:00","date_gmt":"2005-03-17T06:31:00","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/17\/google-adsense-premium-service-make-more-money\/"},"modified":"2026-10-13T10:18:37","modified_gmt":"2026-10-13T04:48:37","slug":"google-adsense-premium-service-make-more-money","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/","title":{"rendered":"AdSense Premium Publisher Program: What Replaced It in 2026"},"content":{"rendered":"<p>In 2005 Google quietly offered big websites an <strong>AdSense premium publisher<\/strong> service: if your site received more than 5 million search queries or 20 million content page views a month, you could get a dedicated account manager, custom revenue terms and more ad flexibility. We wrote about it the month it became public. Twenty years later the &#8220;premium service&#8221; label is gone, but large publishers still get extra help. Here&#8217;s what the program offered, what replaced it, and what it means for your site in 2026.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-39641\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/lots-of-money.jpg\" alt=\"AdSense premium publisher earnings\" width=\"468\" height=\"256\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/lots-of-money.jpg 468w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/lots-of-money-150x82.jpg 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/lots-of-money-300x164.jpg 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> Google no longer advertises an AdSense premium service or publishes traffic thresholds, and you can&#8217;t apply for it. Large sites are managed by Google&#8217;s partnership teams and often move to Google Ad Manager, either directly or through a certified Google partner (Multiple Customer Management). For most sites, standard AdSense now offers what premium accounts once got: any ad size, responsive and Auto ads, blocking controls and a fixed revenue share.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad938061b6f0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad938061b6f0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#What_AdSense_premium_publishers_got_in_2005\" >What AdSense premium publishers got in 2005<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#Which_perks_are_now_available_to_everyone\" >Which perks are now available to everyone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#Where_big_publishers_go_now\" >Where big publishers go now<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#Managed_AdSense_accounts\" >Managed AdSense accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#Google_Ad_Manager\" >Google Ad Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#Google_certified_partners_MCM\" >Google certified partners (MCM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#Premium_ad_networks\" >Premium ad networks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#How_to_earn_more_without_a_premium_account\" >How to earn more without a premium account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#Does_AdSense_premium_still_exist\" >Does AdSense premium still exist?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#How_much_traffic_do_I_need_for_Google_Ad_Manager\" >How much traffic do I need for Google Ad Manager?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/03\/google-adsense-premium-service-make-more-money\/#Can_I_ask_Google_for_a_dedicated_account_manager\" >Can I ask Google for a dedicated account manager?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_AdSense_premium_publishers_got_in_2005\"><\/span>What AdSense premium publishers got in 2005<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>A dedicated account manager<\/strong> to help with ad placement and extra monetization ideas.<\/li>\n<li><strong>Customized revenue terms<\/strong>, often a better share than standard accounts.<\/li>\n<li><strong>Flexible ad formats<\/strong>, at a time when everyone else had a few fixed sizes.<\/li>\n<li><strong>Advanced ad filtering<\/strong> and keyword targeting options.<\/li>\n<\/ul>\n<p>Later Google removed the public thresholds. Comments from Google in its help forums suggested it was not just about traffic but also site quality, and that Google would reach out to sites it wanted to manage; publishers couldn&#8217;t request it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_perks_are_now_available_to_everyone\"><\/span>Which perks are now available to everyone<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Any ad size:<\/strong> you can <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/12\/how-to-create-adsense-ads-of-any-size\/\">create custom AdSense ad sizes<\/a> or use <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/12\/new-google-adsense-smart-sizing-responsive-ads\/\">responsive units<\/a> that fit every screen.<\/li>\n<li><strong>Automatic placement:<\/strong> <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/using-adsense-auto-ads\/\">AdSense Auto ads<\/a> find positions and formats for you.<\/li>\n<li><strong>Ad filtering:<\/strong> the Blocking controls let you block advertiser URLs and sensitive or general categories, or <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2023\/01\/block-adsense-ads-of-affiliate-products\/\">block ads of your affiliate products<\/a>.<\/li>\n<li><strong>Clear revenue share:<\/strong> since 2024 AdSense pays mainly per impression, and publishers receive 80% of the revenue after the advertiser-side fee.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Where_big_publishers_go_now\"><\/span>Where big publishers go now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Managed_AdSense_accounts\"><\/span>Managed AdSense accounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>High-traffic sites may be contacted by Google&#8217;s partner team and get a named contact, optimization reviews and early access to features. We once got this kind of help ourselves; see our takeaways from an <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2014\/01\/adsense-optimization-specialist-advice\/\">AdSense optimization specialist<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ad_Manager\"><\/span>Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/admanager.google.com\/home\/\" target=\"_blank\" rel=\"noopener\">Google Ad Manager<\/a> is Google&#8217;s platform for larger publishers. It lets you sell ads directly to brands, run AdSense and Google demand side by side, and use other ad exchanges.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_certified_partners_MCM\"><\/span>Google certified partners (MCM)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many mid-size publishers reach Ad Manager through a certified ad partner under Google&#8217;s Multiple Customer Management program. The partner manages the setup and takes a share; check their terms carefully.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Premium_ad_networks\"><\/span>Premium ad networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Independent networks with traffic minimums also manage ads for large sites, often combining Google demand with header bidding. They can earn more than plain AdSense on high-traffic, high-RPM sites.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_earn_more_without_a_premium_account\"><\/span>How to earn more without a premium account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Grow traffic from high-paying countries such as the US.<\/li>\n<li>Use fewer, highly viewable ad units and keep pages fast.<\/li>\n<li>Keep your account clean and avoid <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2012\/12\/google-adsense-invalid-click-activity\/\">invalid click activity<\/a>.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Does_AdSense_premium_still_exist\"><\/span>Does AdSense premium still exist?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not under that name. Google manages large publishers through its partnership teams and Google Ad Manager instead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_much_traffic_do_I_need_for_Google_Ad_Manager\"><\/span>How much traffic do I need for Google Ad Manager?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anyone can create an Ad Manager account, but it makes most sense for sites with substantial traffic or direct ad sales. Many smaller sites join through a certified partner.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_ask_Google_for_a_dedicated_account_manager\"><\/span>Can I ask Google for a dedicated account manager?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generally no. Google reaches out to the sites it chooses to manage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2005 Google quietly offered big websites an AdSense premium publisher service: if your site received more than 5 million&#8230;<\/p>\n","protected":false},"author":4,"featured_media":39641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[43],"tags":[13,52],"class_list":["post-77","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-adsense","tag-popular"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"predecessor-version":[{"id":64875,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/77\/revisions\/64875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/39641"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}