{"id":7936,"date":"2009-05-27T19:21:04","date_gmt":"2009-05-27T13:51:04","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=7936"},"modified":"2023-01-07T14:57:02","modified_gmt":"2023-01-07T09:27:02","slug":"business-blogging-tips","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2009\/05\/business-blogging-tips\/","title":{"rendered":"5 Powerful Business Blogging Tips"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7939\" title=\"blog \" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/blog-man.jpg\" alt=\"blog \" width=\"230\" height=\"148\" align=\"right\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/blog-man.jpg 230w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/blog-man-150x96.jpg 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>If you&#8217;re using a blog to promote your online business, congratulations! If used wisely, blogs are one of the best tools to drive traffic and increase sales. Unfortunately, many <strong>business bloggers<\/strong> are blogging ineffectively.<\/p>\n<p>Here are five business blogging tips that can increase the effectiveness of your blog.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af672cc28916\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af672cc28916\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/05\/business-blogging-tips\/#1_Make_Offers\" >1. Make Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/05\/business-blogging-tips\/#2_Dont_Sell_on_Every_Post\" >2. Don&#8217;t Sell on Every Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/05\/business-blogging-tips\/#3_Be_Personal\" >3. Be Personal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/05\/business-blogging-tips\/#4_Use_Multimedia\" >4. Use Multimedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/05\/business-blogging-tips\/#5_Build_an_Email_List\" >5. Build an Email List<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Make_Offers\"><\/span>1. Make Offers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some bloggers are so scared to sell on their blogs because they&#8217;ve heard that a blog is not a place for product pitches. So, they write about their niche but never talk about their product. The problem with this strategy is that you&#8217;re not able to fully leverage the trust you&#8217;ve built by delivering quality information.<\/p>\n<p>I&#8217;ve found that <strong>most people don&#8217;t mind sales pitches<\/strong> as long as you don&#8217;t overdo it. Once you&#8217;ve got some steady traffic, feel free to talk about one of your products every 4-5 posts. In those posts, tell your readers why your product can benefit them. If you do this, you should see an increase in sales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Dont_Sell_on_Every_Post\"><\/span>2. Don&#8217;t Sell on Every Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On the other hand, some bloggers overdo it and make their blog one big sales pitch. Every post reads like a product description. This is a bad strategy because most people see blogs as a place to consume useful and\/or entertaining info. They don&#8217;t mind hearing about your products once in a while but they&#8217;re <strong>turned off by product pitches on every post.<\/strong><\/p>\n<p>If they were interested in buying something, they would&#8217;ve gone to your product pages, not your blog.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Be_Personal\"><\/span>3. Be Personal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Blogs have a reputation of being a personal medium, so <strong>let your personality shine <\/strong>through your posts. Use your name. Share personal experiences about running your business and being involved in your industry. Tell interesting stories about your niche. Write with a conversational tone, or write like how you speak.<\/p>\n<p>Being personal <strong>builds trust<\/strong> with your audience and gives your site that human touch that&#8217;s missing in most commercially-oriented sites.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_Multimedia\"><\/span>4. Use Multimedia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Multimedia is the difference between turning your blog from a <strong>boring book to an exciting magazine<\/strong>. There&#8217;s nothing wrong with just using text, but many people are visually oriented. It doesn&#8217;t take too much extra effort to add an image or two to each blog post. The images will enhance your blog and improve the browsing experience of your readers.<\/p>\n<p>If you&#8217;re ambitious and willing to do a lot more work, adding audio and video can be worth it. Video is especially effective if you upload your videos to YouTube. There are many people that don&#8217;t like to read or listen to audio, but they do like watching videos on YouTube.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Build_an_Email_List\"><\/span>5. Build an Email List<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There&#8217;s a saying in the internet marketing industry about the importance of building a list: &#8220;The money&#8217;s in the list.&#8221; Email lists are one of the best tools for <strong>generating income in the long term<\/strong>. Let&#8217;s face it, even if you have an awesome blog, many of your readers will visit a couple of times, forget about your blog, and never come back. However, if you&#8217;re able to capture their email address, you can keep in touch and notify them of new posts.<\/p>\n<p>Blogs fit perfectly with<strong> list building<\/strong>. Over time, you&#8217;ll build trust with your blog, which will attract your readers to join your list. You may think RSS fits the same purpose but the vast majority of people don&#8217;t know how to use RSS. Email is definitely more widely used.<\/p>\n<p>Also, if you&#8217;re not getting many signups, try making <strong>special offers<\/strong> to get people to join the list. One of the common giveaways is offering a useful short ebook or a discount code to your products in exchange for an email address.<\/p>\n<p><em>Guest article by John Copper from Blog Herald, a popular site that covers blogging news and tips. You can also <a href=\"https:\/\/www.quickonlinetips.com\/archives\/guest-blogging\/\">write a guest article<\/a> and share your tips.<br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re using a blog to promote your online business, congratulations! If used wisely, blogs are one of the best&#8230;<\/p>\n","protected":false},"author":4,"featured_media":7939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[44],"class_list":["post-7936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-guest-posts"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/7936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=7936"}],"version-history":[{"count":0,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/7936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/7939"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=7936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=7936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=7936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}