{"id":8963,"date":"2009-07-29T22:46:09","date_gmt":"2009-07-29T17:16:09","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=8963"},"modified":"2020-05-24T09:59:31","modified_gmt":"2020-05-24T04:29:31","slug":"microsoft-yahoo-deal","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2009\/07\/microsoft-yahoo-deal\/","title":{"rendered":"Microsoft Yahoo! Join Hands to Fight Google"},"content":{"rendered":"<p>The battle of Internet Giants is back. As per a new deal, <strong>Microsoft will now power Yahoo! search<\/strong> while Yahoo! will become the exclusive worldwide relationship sales force for both companies\u2019 premium search advertisers.<\/p>\n<p>Microsoft &#8216;s new search engine Bing was already expanding and getting great reviews, while Yahoo! has an established presence in the online advertising space. Now Bing will expand even faster and get the scale it needs to compete with Google in the search engine space, while Yahoo will get the advertising business foothold it needed to compete with Google Adwords. Basically speaking, instead of buying each other out as before, now they have stopped competing in their common niche, and instead given way to each other where their strength lies.<\/p>\n<p>Some\u00a0 key terms of the agreement are as follows:<\/p>\n<ul>\n<li>Microsoft will acquire an exclusive 10 year license to Yahoo!\u2019s core search technologies<\/li>\n<li>Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms;<\/li>\n<li>Microsoft\u2019s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites.<\/li>\n<li>Yahoo! will become the exclusive worldwide relationship sales force for both companies\u2019 premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft\u2019s AdCenter platform, and prices for all search ads will continue to be set by AdCenter\u2019s automated auction process.<\/li>\n<\/ul>\n<div><object width=\"500\" height=\"322\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"AllowScriptAccess\" value=\"always\" \/><param name=\"flashVars\" value=\"id=14803785&amp;vid=5644488&amp;lang=en-us&amp;intl=us&amp;thumbUrl=http%3A\/\/l.yimg.com\/a\/p\/i\/bcst\/videosearch\/10317\/90413440.jpeg&amp;embed=1\" \/><param name=\"src\" value=\"http:\/\/d.yimg.com\/static.video.yahoo.com\/yep\/YV_YEP.swf?ver=2.2.40\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"flashvars\" value=\"id=14803785&amp;vid=5644488&amp;lang=en-us&amp;intl=us&amp;thumbUrl=http%3A\/\/l.yimg.com\/a\/p\/i\/bcst\/videosearch\/10317\/90413440.jpeg&amp;embed=1\" \/><embed width=\"500\" height=\"322\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/d.yimg.com\/static.video.yahoo.com\/yep\/YV_YEP.swf?ver=2.2.40\" allowFullScreen=\"true\" AllowScriptAccess=\"always\" flashVars=\"id=14803785&amp;vid=5644488&amp;lang=en-us&amp;intl=us&amp;thumbUrl=http%3A\/\/l.yimg.com\/a\/p\/i\/bcst\/videosearch\/10317\/90413440.jpeg&amp;embed=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" flashvars=\"id=14803785&amp;vid=5644488&amp;lang=en-us&amp;intl=us&amp;thumbUrl=http%3A\/\/l.yimg.com\/a\/p\/i\/bcst\/videosearch\/10317\/90413440.jpeg&amp;embed=1\" \/><\/object><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The battle of Internet Giants is back. As per a new deal, Microsoft will now power Yahoo! search while Yahoo!&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8963","post","type-post","status-publish","format-standard","hentry","category-tips"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/8963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=8963"}],"version-history":[{"count":0,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/8963\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=8963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=8963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=8963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}