{"id":9871,"date":"2009-11-09T22:23:34","date_gmt":"2009-11-09T17:23:34","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=9871"},"modified":"2026-10-12T11:01:55","modified_gmt":"2026-10-12T05:31:55","slug":"create-landing-pages","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/","title":{"rendered":"10 Tips to Create Landing Pages for PPC Campaigns (2026)"},"content":{"rendered":"<p>Landing pages are one of the most important parts of any pay-per-click (PPC) campaign, because they are the first thing someone sees after clicking your ad. A great ad sent to a weak page wastes money; a well-designed page turns clicks into sales or leads and can even lower your cost per click through better Quality Scores. Here are 10 tips to create <strong>landing pages<\/strong> for Google Ads and other PPC campaigns in 2026, updated from Gagandeep Singh&#8217;s original guest post.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-64218\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/landing-pages-ppc-tips-1024x538.webp\" alt=\"Tips to create landing pages for PPC campaigns\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/landing-pages-ppc-tips-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/landing-pages-ppc-tips-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/landing-pages-ppc-tips-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/landing-pages-ppc-tips-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/landing-pages-ppc-tips.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> Make each landing page match its ad exactly (same offer, keywords and wording), lead with a clear headline and benefit, show one obvious call to action above the fold, keep forms short, remove distracting navigation, add trust signals like reviews and guarantees, make it load fast on mobile, and A\/B test headlines and offers to improve conversion rates.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad95e4bc1367\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad95e4bc1367\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#10_tips_to_create_landing_pages_that_convert\" >10 tips to create landing pages that convert<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#1_Match_the_ad_message_match\" >1. Match the ad (message match)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#2_Write_a_compelling_headline\" >2. Write a compelling headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#3_Put_the_key_information_first\" >3. Put the key information first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#4_Make_one_clear_call_to_action\" >4. Make one clear call to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#5_Keep_forms_short\" >5. Keep forms short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#6_Remove_distractions\" >6. Remove distractions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#7_Show_trust_signals\" >7. Show trust signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#8_Use_relevant_images_or_video\" >8. Use relevant images or video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#9_Make_it_fast_and_mobile-friendly\" >9. Make it fast and mobile-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#10_Test_and_analyse\" >10. Test and analyse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#Landing_page_builders\" >Landing page builders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#What_is_a_good_landing_page_conversion_rate\" >What is a good landing page conversion rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#Should_a_landing_page_have_navigation\" >Should a landing page have navigation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/create-landing-pages\/#How_long_should_a_landing_page_be\" >How long should a landing page be?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"10_tips_to_create_landing_pages_that_convert\"><\/span>10 tips to create landing pages that convert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Match_the_ad_message_match\"><\/span>1. Match the ad (message match)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your ad promises blue running shoes at 30% off, the page must show blue running shoes at 30% off. Use the same keywords and phrasing. Create a separate page for each offer or ad group rather than sending everyone to your homepage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Write_a_compelling_headline\"><\/span>2. Write a compelling headline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The headline is read first. State the main benefit in plain words, such as &#8220;Lose the back pain: ergonomic chairs delivered in 2 days&#8221;, and back it up with a short subheading.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Put_the_key_information_first\"><\/span>3. Put the key information first<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use an inverted pyramid: the offer, price and main benefits at the top, details and FAQs lower down. Use bullet points instead of long paragraphs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Make_one_clear_call_to_action\"><\/span>4. Make one clear call to action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Choose one goal (buy, sign up, book a call) and use a button with specific text, like &#8220;Get my free quote&#8221;, that&#8217;s visible without scrolling. Repeat it further down long pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Keep_forms_short\"><\/span>5. Keep forms short<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ask only for what you need. Each extra field lowers sign-ups. Autofill-friendly fields and a phone number option help on mobile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Remove_distractions\"><\/span>6. Remove distractions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hide the main menu, sidebars and unrelated links so visitors focus on the offer. Keep a small link to your privacy policy and contact details.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Show_trust_signals\"><\/span>7. Show trust signals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reviews, star ratings, customer logos, guarantees, secure payment badges and real photos make people comfortable enough to act.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Use_relevant_images_or_video\"><\/span>8. Use relevant images or video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Show the product in use, or a short explainer video. Compress images so the page stays fast; see our guide to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/08\/optimizing-images\/\">optimizing images<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Make_it_fast_and_mobile-friendly\"><\/span>9. Make it fast and mobile-friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most ad clicks are on phones. Aim for the page to load in under about 2.5 seconds. Google Ads scores <em>landing page experience<\/em> as part of Quality Score, which affects your costs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Test_and_analyse\"><\/span>10. Test and analyse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Track conversions in <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> and Google Analytics 4, then A\/B test one change at a time: headline, offer, button text, image or form length. Google Optimize closed in 2023, so use your landing page builder&#8217;s built-in testing or a tool such as VWO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Landing_page_builders\"><\/span>Landing page builders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong><a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a><\/strong> and <strong><a href=\"https:\/\/www.leadpages.com\/\" target=\"_blank\" rel=\"noopener\">Leadpages<\/a><\/strong>: dedicated builders with A\/B testing.<\/li>\n<li><strong>WordPress:<\/strong> build landing pages with block patterns or your theme&#8217;s page builder, using a blank template with no header.<\/li>\n<li><strong>Email tools<\/strong> like Mailchimp and Kit (ConvertKit) include simple landing pages for sign-ups.<\/li>\n<\/ul>\n<p>Landing pages also work for organic campaigns. Pair them with an email list; see our <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/email-marketing-tips\/\">email marketing tips<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_good_landing_page_conversion_rate\"><\/span>What is a good landing page conversion rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It varies by industry and offer, but many pages convert 2% to 5%; strong, well-matched pages do much better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_a_landing_page_have_navigation\"><\/span>Should a landing page have navigation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Usually no. Fewer exits mean more conversions. Keep legal and contact links in the footer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_long_should_a_landing_page_be\"><\/span>How long should a landing page be?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Simple, cheap offers need short pages; expensive or complex products need longer pages that answer objections.<\/p>\n<p><em>Originally written by guest author Gagandeep Singh, a freelance writer on internet marketing, landing page design and SEO. Updated for 2026 by QuickOnlineTips.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing pages are one of the most important parts of any pay-per-click (PPC) campaign, because they are the first thing&#8230;<\/p>\n","protected":false},"author":4,"featured_media":64218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[43],"tags":[44,49],"class_list":["post-9871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-guest-posts","tag-tutorials"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/9871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=9871"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/9871\/revisions"}],"predecessor-version":[{"id":64219,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/9871\/revisions\/64219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/64218"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=9871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=9871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=9871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}