Do Adsense Image Ads Earn More than Text Ads?
Which earns more – Adsense Image ads or text ads? Everytime before you finalize the adsense code, an option occurs to select image ads / text ads or both for that particular ad unit. How many times has it occured to you – Will I earn more with image ads?
Image ads or text ads
Google Adsense support does answer that question in a limited way
“While we can’t make any guarantees about the earnings potential of image or text ads, we believe that image ads will prove to be a high-performing option for publishers looking to monetize their pages. In fact, we show image ads when they have a higher value to you than the corresponding set of text ads that might otherwise run in the same slot.”
Now Inside Adwords has some specific answers
How do image ads compete with text ads?
Because an image ad takes up the entire ad unit on a site in our content network, instead of being one of four text ads on a page, we use an effective CPM, or eCPM, model to rank all ads in the auction. This ensures that both CPC and CPM targeted text and image ads are evaluated in the same manner. As always, the highest ranking ad(s) will be served to our users. If this happens to be an image ad, this means that the ad has an eCPM that is greater than the sum of the next four ads that it out ranks.
Did you know that image ads can run on content sites in both keyword-targeted and site-targeted campaigns. Smart pricing applies to image as well as text ads that are served on the content network. i.e. smart pricing automatically discounts the cost of keyword-targeted content clicks if data shows that a click is less likely to convert on that site.
I always select ads that run both text and image ads. If you really like banners as ads and select only image ads, there is a small possibility that you might see PSA’s if there are no image ads available for those keywords. If you select both they will show whichever ad type pays best. So make money quickly with Google Adsense by using both text and image ads.
Am agree with you that image ads show off the topic. In my opinion both text and image ads pay more.
Image ads are generally CPM ads, so if the visitor is not interested in clicking ad his visiting will still pay off.
In my opinion Image Ad is as much as important as the text ad.
I’ve just started using Image Ads on my site. I’ll see how it goes. :)
I tried to use both and choosed “text and image ads”, but there were still only text ads. It could not find any image ad relative to content. Now started with image ads only.
I mix well images and text advertisement. My experience says if image advt is shown with graphics contents the work well. But they are so useful for textual pages.