Force Highest CTR AdSense Unit to Load First to Increase Adsense Income

Does your first AdSense unit have the highest CTR? Which is the first AdSense unit loading in your HTML code? Always remember that the highest-paying ads load with the first AdSense loading on the page. This basically means, if you host multiple AdSense ads and the large AdSense leaderboard banner on top of your site has low CTR – you are losing out on a lot of money!

Your first AdSense unit should have the highest CTR if you want Adsense to make the maximum income!

Find the First AdSense Ad

Use custom channels to track the ad units which have the highest CTR. If you don’t use custom channels, then start using them right away.

Ensure that the highest CTR unit is also the first loading AdSense unit. This is important because the first AdSense unit contains the highest-paying ads. So if you have the first AdSense unit which has low CTR, then the highest paying ads are not being clicked as much as they should be.

Make the Highest Paying Ad Unit Load First

Let’s say, that you have a large leaderboard banner on top with a low CTR; and you have a medium rectangle unit in the middle of your post which has a higher CTR and eCPM. Now the highest paying ads are in the large banner on top, but they have a low CTR.

So in this situation, you should ensure that the medium rectangle is the first loading AdSense unit and not the large leaderboard banner on top!

If you make the medium AdSense rectangle the first loading unit- it will have the highest CTR and will also have the highest-paying AdSense ads. Try to reposition the other ad units so that it loads after your first high-CTR AdSense ads unit.

You can also block adsense ads if needed to reposition ads.

Use CSS to Change First Ad Unit

You can adjust the code in such a way that the highest paying AdSense unit loads first in the HTML code, and it can be manipulated by the smart use of CSS.

For example, see the ad placement below:

ad placement

There are two AdSense units, one on the left sidebar and one on the top of the main content. Normally, the main content will load first, followed by the sidebars.

Let’s say the left sidebar AdSense unit has a higher CTR and eCPM- then paste the code of the left sidebar first in the HTML, and float it to the left side.

This ensures that the left sidebar loads first, followed by the main content advertisement – so the left sidebar ads with the highest CTR now becomes the first AdSense unit with the highest paying ads.

You can also use this placement and vice versa if the main content ads click better. This is very important and will ensure that your AdSense earnings substantially increase for sure.

Try it and I’m sure your AdSense earnings. Do remember to share your experience with this tip.

Share with friends

About the Author: P Chandra is editor of QOT, one of India's earliest tech bloggers since 2004. A tech enthusiast with expertise in coding, WordPress, web tools, SEO and DIY hacks.