Force Highest CTR AdSense Unit to Load First to Increase Adsense Income
Does your first AdSense unit have the highest CTR? Which is the first AdSense unit loading in your HTML code? Always remember that the highest-paying ads load with the first AdSense loading on the page. This basically means, if you host multiple AdSense ads and the large AdSense leaderboard banner on top of your site has low CTR – you are losing out on a lot of money!
Your first AdSense unit should have the highest CTR if you want Adsense to make the maximum income!
Find the First AdSense Ad
Use custom channels to track the ad units which have the highest CTR. If you don’t use custom channels, then start using them right away.
Ensure that the highest CTR unit is also the first loading AdSense unit. This is important because the first AdSense unit contains the highest-paying ads. So if you have the first AdSense unit which has low CTR, then the highest paying ads are not being clicked as much as they should be.
Make the Highest Paying Ad Unit Load First
Let’s say, that you have a large leaderboard banner on top with a low CTR; and you have a medium rectangle unit in the middle of your post which has a higher CTR and eCPM. Now the highest paying ads are in the large banner on top, but they have a low CTR.
So in this situation, you should ensure that the medium rectangle is the first loading AdSense unit and not the large leaderboard banner on top!
If you make the medium AdSense rectangle the first loading unit- it will have the highest CTR and will also have the highest-paying AdSense ads. Try to reposition the other ad units so that it loads after your first high-CTR AdSense ads unit.
You can also block adsense ads if needed to reposition ads.
Use CSS to Change First Ad Unit
You can adjust the code in such a way that the highest paying AdSense unit loads first in the HTML code, and it can be manipulated by the smart use of CSS.
For example, see the ad placement below:

There are two AdSense units, one on the left sidebar and one on the top of the main content. Normally, the main content will load first, followed by the sidebars.
Let’s say the left sidebar AdSense unit has a higher CTR and eCPM- then paste the code of the left sidebar first in the HTML, and float it to the left side.
This ensures that the left sidebar loads first, followed by the main content advertisement – so the left sidebar ads with the highest CTR now becomes the first AdSense unit with the highest paying ads.
You can also use this placement and vice versa if the main content ads click better. This is very important and will ensure that your AdSense earnings substantially increase for sure.
Try it and I’m sure your AdSense earnings. Do remember to share your experience with this tip.







Hi,
Great post, it really makes sense to me. I’d love to implement this, but honestly, with my limited CSS knowledge, I don’t have idea how…
My highest paying ad is 336 below the post, but 728 is loading first in the code.
Can you maybeprovide a more detailed example how to move these ads around?
I’d really appreciate it.
Thanks for the great blog!
Best regards,
Simon.
You cannot fix that with CSS, becasue your 729px ad is loading on top of page and 336px ad after article in a single column.
Thank you for your fast reply.
I will try to change the design then, or maybe use CPA offer instead of that 728 adsense? Will seee.
Or do I have any other alternative work-around solution? I’ve heard that some people are using frames – but as far as I know it’s against adsense TOS.
Any cues?
It’s very good & useful info. I didn’t know that the first loading ad pays the most. Thanks for sharing.
Great article. One question…if we have two ads in the content area then how should the strategy be?
The ad which loads first in the html code has the highest paying ads.
could you help me with the code which helps me in achieving the similar functionality.. to admit frankly I am not a super genius when it comes to coding..
Use css tag float:left
Thanks for such a great post. Now i can apply it to my ad units to increase the earnings which are quite poor,