Force Highest CTR AdSense Unit to Load First

Does your first AdSense unit have the highest CTR? Which is the first AdSense unit loading in your HTML code? Always remember that the highest paying ads load with the first AdSense loading on the page. Which basically means, if you’re host multiple AdSense ads and the large AdSense banner on top of your site has low CTR – you are losing out on a lot of money.

First AdSense Ad

Use custom channels – to track the ad units which have the highest CTR. If you don’t use custom channels, then start using them right away. Ensure that the highest CTR unit is also the first loading AdSense unit. This is important because the first AdSense unit contains the highest paying ads. So if you have the first AdSense unit which has low CTR, then the highest paying ads are not being clicked as much as they should be.

Select which ad unit comes first – Let’s say, that you have a large leaderboard banner on top with a low CTR; and you have a medium rectangle unit in the middle of your post which has a higher CTR and eCPM. Now the highest paying ads are in the large banner on top, but they have a low CTR. So in this situation, you should ensure that the medium rectangle is the first loading AdSense unit, and not the large leaderboard banner on top. If you make the medium AdSense rectangle the first loading unit- it will have the highest CTR and will also have the highest paying AdSense ads. Try to reposition the other ad units so that it loads after your first high CTR AdSense ads unit.

Use CSS to change first AdSense unit – You can adjust the code in such a way that the highest paying AdSense unit loads first in the HTML code, and it can be manipulated by smart use of CSS. For example see the ad placement below:

ad placement

There are two AdSense units, one on the left sidebar and one on the top of main content. Normally, the main content will load first, followed by the sidebars. Let’s say the left sidebar AdSense unit has a higher CTR and eCPM- then paste the code of the left sidebar first in the HTML, and float it to the left side.  This ensures that the left sidebar loads first, followed by the main content advertisement – so the left sidebar ads with the highest CTR now becomes the first AdSense unit with the highest paying ads. You can also use this placement vice versa if the main content ads click better. This is very important and will ensure that your AdSense earnings substantially increase for sure.

Try it and I’m sure your AdSense earnings. Do remember to share your experience with this tip.

Read more tips about

About the Author: P Chandra is editor of QOT, one of India's earliest tech bloggers since 2004. A tech enthusiast with expertise in coding, WordPress, web tools, SEO and DIY hacks. He is designing websites for over 20 years.