Increase Adsense CTR with Adsense Experiments

Want to earn more money with Google Adsense. Try Adsense experiments to increase Adsense CTR by finding the best ad combinations which truly ensure a higher click trough rate which can earn more money online.

After officially allowing Adsense code modifications for A/B split testing to find the higher paying ad units, Google Adsense had recently introduced a new feature called Adsense experiments which brings in this amazing functionality to find the highest paying ad unit colors, sizes, fonts etc – all from the Adsense admin screen, without changing a single line of pasted code.

Adsense Experiments

I have been trying Adsense experiments for some time and am really impressed how seamlessly it works without any publisher intervention and code changes-  all the while giving accurate data and charts which are very useful. I found there is an need to test longer as the variation keeps changing with time and to get a better idea you need to test long enough. Its a good idea to wait for the confidence interval to rise to decide a winner.

This report below shows an experiment in which we changed the link color in the variation and is still ongoing without a clear winner.

adsense experiment

Note you cannot edit an Ad unit while it is under experiment, without cancelling the experiment. Its a good idea to let Google decide the split testing ratio –  which it does equally by default. You might want to change this if you want to test a particular winning variation much faster. 

traffic split

Obviously this feature is an extension of the Adsense internal tools by which they test multiple ad variations and new ad units and features –  and now they made it available to all Adsense publishers. Thank You Google.

This is very useful tool for Adsense account managers who can improve earnings of their clients without constantly pestering webmasters to change site coding. Obviously editing code can lead to errors with loss of revenue and unofficial changes can violate Adsense terms and get your Adsense account banned.

Try your Adsense experiment and increase CTR to make more money online.