A simple search shows a recent growing number of sites related to mesothelioma and asbestos. Why? Simply because several forums and websites have published high paying keywords lists for popular advertisement programs like Google Adsense and mesothelioma and asbestosis come around the top.
Introduction to mesothelioma and Asbestosis
Malignant mesothelioma is a disease in which cancer (malignant) cells are found in the lungs pleural sac (pleural mesothelioma), or the peritoneum lining of the abdominal cavity (peritoneal mesothelioma). Mesothelioma is most commonly found in people who worked in jobs where they breathed absestos. A history of asbestos exposure exists in almost all cases.
Why advertisers to pay more for rare lung cancers like mesothelioma?
Mesothelioma patients often contact a laywer or attorney for lawsuits against an employer or product manufacturer for using absestos, and they risk getting the disease. Lawyers and attorneys get thousands of dollars for themselves and their patients by winning such law cases. Promoting awareness of mesothelioma symptoms, its varied treatment options and asbestosis helps to bring more such cases to them. Higher advertising costs are a very small compared to the money they win in these law suits.
However, As the idea gains popularity, many more mesothelioma lawyers get involved, the competition increases and so does the price to display their ads on top. But as more sites become available, all these competitors will get surfers from many more sites and the cost of showing ads will go down. Anyway there is no information about the price payable after commission of these words as it is against the terms of service of these programs.
Have you actually used these high paying keywords and got a high CTR? Not me.