Increase Alexa Ranking by Alexa Toolbar Visitors

What is your websites Alexa Rank? If you do not know, then maybe you should check it out. I know many people who give lot of importance to their Alexa Ranking.

But as I looked around the web to search how Alexa ranking is calculated, I found that it is not determined by complex algorithms or backlinks as in the case of Google Pagerank. In fact it is compiled by website traffic analysis of browsing information by website surfers / visitors using the Alexa Toolbar.

How are Alexa’s traffic rankings determined?

Alexa’s traffic rankings are based on the usage patterns of Alexa Toolbar users over a rolling 3 month period. A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1.

So that means, the more visitors with Alexa Toolbar you have, the more visits will be logged by Alexa and you will get a higher Alexa ranking. So offer a Download Alexa Toolbar on your website (with a quick tour if necessary), and get a higher number of your readers using it, you might see an increase Alexa rank for your website soon.

If that does not motivate you enough, there is the Alexa Amazon Associate Toolbar, which lets you create a customized Alexa Toolbar for your web site. Your logo is built into the toolbar and when your toolbar is used to make purchases on you get paid a commission from the Amazon associate program.

On a related note: You can add the Alexa Site Stats button to your site that automatically updates with your site stats every day. For lesser info, The Alexa traffic rank button on your site automatically updates with your traffic rank every day.


  1. Ravi says:

    Which is exactly I had done.


  2. Ariah Fine says:

    I’ve created a WordPress Plugin to automatically include the Alexa Redirect in your blog links.

  3. uttoransen says:

    good to see so many people interested in alexa ranks, i run an alexa auto surf website, surf sieve, where the installation of toolbar is must before the surfing starts, hope it helps!

  4. cyberst0rm says:

    Having a great Alexa ranking is all well and good, but how much value is it really worth?

    Google PR and Technorati ranking carry far more weight online than Alexa. This is because Alexa can be easily manipulated. Great for ego-trips and showing off to your friends.

    cyberst0rm’s tech blog

  5. The DOg says:

    Face it, Alexa ranks mean nothing unless your site is in the top 10,000.

  6. Miami Tech Consultants says:

    Maybe Alwxa is not as important as Google PR, but man we all want to be in the top 100k.

  7. FightHype says:

    Thanks for the advice. It also helps if you have a page devoted to webmaster tips and tools. The majority of Alexa toolbar users are those in the web industry and having a page that they can search will help you increase traffic. Something like the follow:

  8. The Mommy Blogger says:

    Well, if you have a new computer with the new Vista – alexa can not be downloaded – so you can not even get the toolbar!!

  9. cape cod getaway says:

    I tried the redirect code today and it does not work.

    Does anyone know if alexa has stopped the use of this code?

  10. Beautiful minds says:

    Alexa amozon id is not working wonders for me :(

    Any way, still in use.

  11. Music Videos India says:

    Thanks, it was very helpful for me.

  12. Ratnadeep says:

    The alexa toolbar for firefox improved my site’s ranking.Thanks a lot.

  13. Jason W says:

    It’s really crazy how biased the Alexa ranking is towards web SEO and developer websites. But just using the toolbar myself has caused a great increase in rank, check it out.

  14. Natasha says:

    I am getting daily 100 vistor to my site and have Page rank 3.but in alexa i am far behind any new tips to make my site in top position

  15. G Web says:

    I tell my clients not to visit there websites as they interfere with out statistics, they increase the bounce rate on their websites, especially companies with 100’s of staff members. Now I need to get them to download the tool bar and visit regularly. Its an interesting concept thank you. Will have to give them the options, by teach them how it works

  16. Xbox man says:

    But why would you increase yours? It won’t bring you more targeted traffic, will it?

  17. Jenny says:

    Thanks for the great info. I’m trying to learn to increase my alexa ranks too.

  18. Global SEO Consultants says:

    I installed alexa site status widget in my website 2 weeks ago and after 2 week the position of my website is same.

  19. Kelsey Jenney says:

    Thanks for your advices. I will try it, and I hope I can get a better ALEXA Rank as soon as possible. Have a nice days… ^_^

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