10 Golden Google Design Principles

We all visit Google everyday – for search, email, RSS, adsense… have you ever wondered what golden principles have made Google the web starting page in these few years.

Google is well known to create designs that are fast and simple. It was interesting to read these 10 principles that contribute to the Googley user experience.
1. Focus on people, their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today’s and tomorrow’s business.
8. Delight the eye without distracting the mind.
9. Be worthy of people’s trust.
10. Add a human touch.

Its the outcome of the incredible Google Philosophy.
1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.

These golden principles offer timeless wisdom – try these and you too can top in any niche you work on.


  1. Siddharth says:

    Great post, I am sure these guideline have helped Google to build there todays well earned position. I will read them again and memorise these points. Really they are that important.

  2. Del Sauzo says:

    The ’10 principles that contribute to the googley user experience’ sum it all up.

    Its a fine blend of everything needed for a great web site.

    Question is whether they can all be pulled off.

    Nice post.

  3. reah guevarra says:

    This is a great insight. I’ll remember to think of Google when creating a design for my site. And I’ll bookmark this page. ^_^

  4. Tresnainstrument.com says:

    Don’t do evil! I like google.

  5. Sai@virtual says:

    This is the philosophy to remember/adopt in us for every millisecond we live on this lovely earth.

  6. nice but says:

    Nice principles to follow; I am applying them to another endeavor rather than computers. BTW, not everyone uses Google regularly. Although I admire what they do, I rarely use their products or services, save for their Translation service. I use other search engines; less malware than Google.

  7. Henry Armitage says:

    These should be chiseled on a tablet somewhere and placed on a mountain.

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