New Google Adsense Text Ads Design

Google Adsense is testing a more elegant background design for its text ads. I spotted the new text designs on our website while displaying text ad formats and seems to be visible in several ad sizes as well.

This is an interesting sign as Adsense forcing a background change in the text ads and actually making them look beautiful, but will it lead to a higher CTR and make you more money … that is what matters.

New Adsense Designs

Here is what the text ads look like on our website today –

adsense new design

adsense new design

Note that originally both these ads were set for verdana large size font, blue links, light gray url, dark black text and a white background. Now if you carefully see these ads – looks like they have Open Sans font (newly added to Adsense options), the color of the links seems a lighter blue, the text is several shades lighter, but what is noticeable  is that the white background has been overridden with a shaded gray design.

Though I have observed in previous Adsense tests that they try testing different fonts and colors, I have never seen them alter the background. Another important thing to note here is that I had disabled enhancing features in ads like arrow and favicons, so probably they are trying to enhance CTR of our plain ads in some better way.

I love the text ads design as it blends very well with site design and looks less like ads, but will it make the CTR better, a detailed analysis will reveal. So what do you think about these new text ads?


  1. Prashant says:

    Thanks for letting this know. Seems good. Have to give a try. Hope works well.

  2. Vishal says:

    Looks good. It may increase CTR

  3. Josh Trenser says:

    Wow, that design looks pretty cool IMHO!!!

  4. Klorean cams says:

    Good design.Surely it will double the CTR.

  5. Giriraj says:

    Looks cool. Will try soon. :)

  6. ish sachdeva says:

    What is the use of it ? Can it increase our Earning ?

    • P. Chandra says:

      Will depend o the CTR. But since the ad keeps switching between formats, only Adsense team can track this.

  7. Pradeep Neupane says:

    Great post. I earn some money from Google adsense . image add get more then text add. Thank you for post and thanks google for adsense.. :)

  8. Shaila says:

    helpful tips for blogger..

  9. Radha Krishna says:

    the only problem with the text ads is when a single ad is displayed with center alignment. becoz while you align the ad to the left, it looks a bit awkward. So, i was expecting that change from Adsense team as it could improve the CTR.

  10. Sahil verma says:

    Please Help, how could it increase CTR ? as it is a 336 Ad Unit ? Google Adsense Text Ads are best i think, what you think ?

  11. lalit jain says:

    its very good advertisement idea of google i m use adsense in my blog and i see my income are grow more then 10% real

  12. Lalitha says:

    These look great, but boy do they blend in with my site!
    They blend in so well I am concerned that I will fall foul of the AdSense TOS about tricking people in to not realizing they are AdSense Ads.
    I nearly clicked on one myself before realising it was an AdSense ad.

  13. Nancy Badillo says:

    Oh Wow! I was not aware of the new changes Google Adsense has made. They actually look elegant and less of an ad. They might work out better, will find out soon enough! Thanks for sharing something new.

  14. Sugam Kumar says:

    Adsense is the main source of income and love to experiment with new ad units. Still 336*280 is my favorite..

  15. Lenders Allies says:

    Looks good friend, but what about CTR?

  16. hiren says:

    looking nice i hope i will increase CTR and also my income. thanks for sharing.

  17. Akshay Makadiya says:

    Adsense is the main source of income and love to experiment with new ad units. Still 336*280 is my favorite..

  18. Makadiya says:

    I would love to say Looks good. It may increase CTR

  19. Ahana says:

    The new Adsense design is more attractive and pleasing. I noticed it very recently. This looks better than the previous adsense ads. Would like to thank Google for this.

  20. Techymen says:

    i observed very much and i think 336*280 unit much more performing compare to other units.

  21. Aditya says:

    I like that Adsense is continually testing in pursuit of improving their product for advertisers, publishers and consumers. I have to say, I do think the tap button is not an element that will look very good on many websites. Actually, its just down right too big and ugly. I suggest you think that element through a bit more.

  22. Bruce says:

    Oh Amazing! I wasn’t aware about the brand new alterations Yahoo and google Adsense possesses produced. They will actually glimpse elegant and fewer of your advertisement. Some might work out much better, can get out in time! Thank you intended for giving something fresh.Thanks

  23. Kitan says:

    The new Adsense design is good

  24. Matt says:

    Thanks for making me aware of new Adsense design and i think new design is surely a better choice for me.

  25. kammer aley says:

    i think 336*280 size is best

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