Maximize your social media results. Social media or web 2.0 is absolutely transforming the Internet and how things are done. Now, anyone, whether theyâ€™re a Fortune 500 brand or an individual with a vision and idea, can jump into social media and start succeeding.
Yada yada yada, youâ€™ve probably heard that a thousand times now and itâ€™s getting old. And by now, you realize that itâ€™s not some walk in the park. Anything worth building and growing never is. Last but definitely not least, thereâ€™s a lot of information out there thatâ€™s confusing and complicated.
So, the other night, while sitting there at 2:30 AM in a drunken haze minus the alcohol, I came up with a rather interesting little principle to keep in mind and use in your social media, and potentially yield some pretty awesome results.
Granted, itâ€™s not something worthy of the â€œguruâ€ or â€œexpertâ€ label if there is such a thing, but I think Quick Online Tipsâ€™ readers could get some value out of it. I call itÂ CRAVE and there are 5 rather simple-to-remember stepsâ€¦
A social media presence without any form of content or structured content is bound to fail. A big misconception is that one can hop into it by just posting a bunch of links or plugging in Twitterfeed, and itâ€™s going to help you and allow you to grow.
You want to share good content but when thatâ€™s all you do,Â youâ€™re not building your brand, your business, your blog, but someone elseâ€™s. Think about that for a second.
You want to not only share good content, but you want to create content via your own blog on a consistent basis. Post a few times per week or more if at all possible, then get that content out there to your audience.Â If you donâ€™t create, you wonâ€™t generate, whether that is readers, newsletter subscribers, followers, fans, etc.
In a nutshell, remind people that youâ€™re there to help and that you care for them. One thing I will point out though is that not everyone cares the same amount.Â Gary Vaynerchuck is a great example of that. The dude cares about his community so much; it would make some go insane if they tried doing even half of what he does!
However, itâ€™s good to note that those who tend to do best in the blogging and online world, are those who show they care and are genuinely there to help others. You of course want to make money but if thatâ€™s all youâ€™re in it for, you might want to rethink what youâ€™re doing.
Be real in everything you do, just be honest and not fake. So many are afraid to be themselves because thereâ€™s this fear of what others will think and if people will actually pay attention to you.Â Get that out of your mind ASAP and realize that weâ€™re all, in some way, attracted to those that are real and authentic.
Look at some of the top people out there right now in the blogging and social media world. Good chances are, theyâ€™re very authentic.
This is just a no brainer and honestly, I shouldnâ€™t have to speak but a sentence or two on it. When you create, create things of value that your audience will really learn something from and get something out of. If you have no value, people will not value you and what you have to say.
Engagement in social media is just as important as creation of content. Social media in its simplest form is a communication platform. Itâ€™s a rapid relationship builder when you think about it and it can be when you engage and interact with others.
Yes, you can (and want to) start a conversation within your content but again that takes us back to posting links all the time. Be in the relationship business and connect with other like-minded people when you can.
Say hey, ask a question, just encourage conversation which is where relationships are built at a core level. Relationships mean business, plain and simple. Just ask any successful company or entrepreneur out there.
â€œWhat do you think about this CRAVE principle? Also, any tips or tactics youâ€™d like to add to the discussion?â€
Guest author Mike StengerÂ (mikestenger.com) is a social media consultant with a strong passion of business and all things Internet. You can find Mike at his blog where he talks aboutÂ success, business and social media strategies. Image by luc legay under CC. You can also submit guest posts and share your social media tips.