Its Official: Google Will Penalize Spammy Guest Blogging

Matt Cutts has revealed in another video post Google’s official view that it will penalise spammy guest blogging activities. Guest blogging has become the new way to get free links from popular blogs in exchange for free content. We warned you that Google might penalise guest blogging blogs some months ago.

Matt Cutts, Google’s spam quality chief posted the Google’s official view on guest blogging links a few weeks ago, where he suggested that high-quality guest posts by reputed authors might be acceptable. But apparently bloggers accepting guest posts are now really concerned about the low quality links of these guest authors affecting their website rankings. The new video clarifies it further.

The key takeaway messages from this video post about Google’s strategy for dealing with guest blogging sites are as follows:

  1. If guest bloggers are spinning articles on multiple guest blogging sites, or if guest blogging sites are accepting low quality articles linking out to spam websites – then both could be penalized by Google.
  2. If  guest blogging sites link out to low quality websites (engaged in poor guest blogging practices and article spinning), then it could harm your site rankings. If anybody can post a low quality guest article on your website, just to get free links – then your website could be in trouble. You need to tighten your guest blogging guidelines and need to moderate and monitor quality of guest post content being published on your website.
  3. Consider this – would users be happy to land on your guest article page and be willing to read the full post and share the content. Unhappy readers make Google unhappy.
  4. Google is willing to take action on low quality sites and those engaged in poor guest blogging practices.

Guest blogging has become the new way to get free links on popular websites. Unsuspecting bloggers accept free content to push more content into search engines for better site rankings, but they forget that Guest blogging has changed over the years – and it has become a huge new link marketing strategy. Your guest articles are no longer being written by small-time bloggers looking for publicity and traffic – but is being generated by dedicated freelance writers and SEO writing companies hired to get back links from high page rank sites.

Be careful of what guest posts you publish on your site, and which sites you link out to … Google is watching.

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