Yahoo! Publisher Network Closes: YPN Users Rush to Chitika

News is breaking out that Yahoo! Publisher Network (YPN) is closing and they are advising publishers to migrate to Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads.

Yahoo! Publisher Network (YPNO) Shuts Down

YPN has sent out the following email to its publishers

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.

Sincerely,

Your Partners at Yahoo!

Chitika has set up a FAQ page welcoming YPN publishers into their fold. This is a huge break for Chitika as thousands of YPN publishers will flock to Chitika and make it a bigger ad network attracting bigger advertisers and taking Chitika to the next level … maybe Google will buy it out someday. Anyway the competition has reduced for Google and the future of Microsoft Adcenter is yet to  be seen. If you are a YPN publisher, apply soon as there is going to be a rush out there while they review your application.

Our Experience with Chitika

We have been using Chitika for the last few years and it has generated a constant source of revenue consistently. We still use the Chitika Premium units which display keyword targeted ads to our search engine visitors only in select countries like US, and collapses otherwise when there are no ads to show (so you might not see the large 550×250 px Chitika ad unit at the bottom of this article now!).

When tested in similar positions as Google Adsense, it has been our second largest revenue source consistently with high CPM and CTR. Go ahead and join Chitika and a new revenue source to your site, and make more money online.