If you can leverage browser caching, you can increase website speed considerably. As Google starts considering site speed as a SEO parameter, webmasters can leverage browser caching to improve site speed and get better search engine rankings.
Why browser caching?
So if you configure your web server to set caching headers and apply them to all cacheable static resources, your site will appear to load much faster.
How to leverage browser caching
Find your .htaccess file in the root of your domain. I edited it with Notepad to add these lines of code below and save it (not as .txt).
You remember our site was slower than 94% sites online and we will present a series of articles on how we are speeding up our site to get better search engine rankings and SEO.