Google Adsense Heat Map for Better Paying Ad Placement

Which Adsense ads get highest CTR? Which ad placement is best? Google Adsense has released a heat map with some optimization tips to help Adsense publishers place ads better and make more money with better click through rate.

Though there are many articles about where to place Adsense ads, this heat map coming from Google itself is great as it must be after their study of research data related to highest earning best ad placements.

Adsense best ad placement: The Adsense heat map

This is what the Adsense heat map looks like

Adsense heatmap

They say  that the heat map showcases some ideas about suggested ideal placements on a sample page layout.

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  • The colors fade from dark orange (strongest performance) to light yellow (weakest performance).
  • All other things being equal, ad placements above the fold tend to perform better than those below the fold.
  • Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

It is important to note that this is a general guideline. I have seen many sites change web design layout after release of this heat map.

It reinforces the fact that top left hand corner is a popular target where the eyes sees first. The proximity to best performance near the primary content confirms the fact that content is what matters eventually. Content keeps traffic coming back, and correct ad placement helps to keep your site running by paying the bills!

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About the Author: P Chandra is editor of QOT, one of India's earliest tech bloggers since 2004. A tech enthusiast with expertise in coding, WordPress, web tools, SEO and DIY hacks.