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Bloglines is Most Popular Web RSS Feed Reader!

Which is the most popular RSS news aggregator? Everyone is buzzing about Google Reader, but the old time favorite Bloglines is still leading the charts. A Hitwise study reveals that Bloglines is still the most popular web-based feed reader based on share of US visits, though Google Reader is growing in popularity and closing the gap to Bloglines.

Google-Reader vs Bloglines

Some interesting observations reveal that

  • Google Reader sent 61% more visits to News and Media websites than Bloglines.
  • Google Reader users are more inclined toward mainstream media – using the reader as a front page of a newspaper – while Bloglines seems to be used more for following blogs.
  • Bloglines users are also more inclined toward Photography websites, while Google Reader users are more inclined to visit Television websites.
  • Bloglines users are 24% more likely to continue on to a retail (Shopping & Classifieds) website.

When we analyzed our 15000 feed readers, the stats revealed that 47% used Google reader, while only 10% used Bloglines to read this blog. Remember Feedburner Google stats are actually Google Feedfetcher data that combines subscriber counts from Google Reader and iGoogle (their personalized single page aggregator). Also note that the Hitwise data tracks US visits only, and it would be great to have an analysis of international traffic and subscriber behavior.

Which Feed reader do I use? I personally use Google Reader and recommend it. But Bloglines is also great. This means that if there are only 2 RSS subscribe buttons you need to display – they should be Google and Bloglines.


  1. Barbara Ling says:

    I use Feedreader to manage my feeds. Some day I have to look into whether Bloglines would deliver any better benefits than my current solution. Staying on top of niche developments is key.

  2. online popularity says:

    Hello this is very interesting the google reader is Link popularity and Google PageRank have been the talk of the town in the search engine optimization community.

  3. Ask Your PC says:

    I like blog lines because it works and because it is online based. I don’t want to have to install a program on each computer I use to read my rss feeds.

  4. Jawad (UK Magazines) says:

    Thanks for your analysis. I was looking for this information that of which site rss feed is having more readers.

  5. fb siphon says:

    Really? Don’t tell me. Its really astonishing. Thanks by the way for sharing.

  6. Auto Traffic Avalanche says:

    So at last someone beats the google.

  7. itp blood disorder | E. Cruz says:

    Great information. I think I’ll be checking more into bloglines and google reader and maybe use them in my sites.

    Thanks for the post.

  8. fast profit pages | louie says:

    I personally believe that bloglines is much better than google reader.

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