Volkswagen Vento Audio Ad in India Newspapers
The Volkswagen Vento audio advertisement in the Indian newspapers was the biggest ad buzz this week which reached millions of Indians across major cities.
As readers of Hindu and The Times of India newspaper in Mumbai, Delhi, Bangalore, Pune and Chennai lifted their daily newspaper a few days back, they were surprised as their newspaper started speaking about the Volkswagen Vento!
This ad was much like the audio greeting cards, which you open an an audio message starts playing. People claim that its the first ever advertising campaign of this type in the world, at such a scale to reach millions of newspaper readers. The ad is available in more detail and clarity on the VW site.
This embedded video shows how the Volkswagen Vento Audio Ad works
The Economic Times (external site) says the talking advertisement 2.2 million copies of the newspaper using a light-sensitive device, embedded with a microchip, speakers and batteries – Created at a Volkswagen plant in China. So how did it cost? Its a secret, but now surely everyone in major Indian cities knows about the Volkswagen Vento.
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I really like the way how Volkswagen tried to popularize Vento through an abnormal audio ad in newspaper..Kudos to VV!!
Uh oh, I am also a reader of Times of India but Sadly i dont live in either of those cities where this ad was distributed
well it definitely was a surprise when I picked it up. I guess they targeted only major metro cities as lot of money was spent.