Volkswagen Vento Audio Ad in India Newspapers

The Volkswagen Vento audio advertisement in the Indian newspapers was the biggest ad buzz this week which reached millions of Indians across major cities.

As readers of Hindu and The Times of India newspaper in Mumbai, Delhi, Bangalore, Pune and Chennai lifted their daily newspaper a few days back, they were surprised as their newspaper started speaking about the Volkswagen Vento!

This ad was much like the audio greeting cards, which you open an an audio message starts playing. People claim that its the first ever advertising campaign of this type in the world, at such a scale to reach millions of newspaper readers. The ad is available in more detail and clarity on the VW site.

This embedded video shows how the Volkswagen Vento Audio Ad works

SEMrush trial

The Economic Times says the talking advertisement  2.2 million copies of the newspaper using a light-sensitive device, embedded with a microchip, speakers and batteries РCreated at a Volkswagen plant in China. So how did it cost? Its a secret, but now surely everyone in major Indian cities knows about the Volkswagen Vento.

Try Semrush Free - #1 SEO toolkit in the world. 7 day full access for free!

Share with friends

About the Author: P Chandra is editor of QOT, one of India's earliest tech bloggers since 2004. A tech enthusiast with expertise in coding, WordPress, web tools, SEO and DIY hacks.