How long does your tweet last? 97% @replies, 92% Retweets Occur in First Hour! This is proved by theÂ Sysomos study, which examinedÂ 1.2 billion tweets over 2 months.
- Only 29% of all tweets produced a reply or a retweet. Of this, 19.3% were retweets and the rest replies.
- 92.4% of all retweets happen within the first hour of original tweet, 1.63% of retweets happen in second hour, and 0.94% in third hour.Â This means that if a tweet is not retweeted in the first hour, it is very likely that it will not be retweeted.
- 96.9% of @ replies happen within the first hour of original tweet, 0.88% of replies in second hour.
So if your tweet lives for such a short time span, you much choose the right time to tweet, when most of your followers are online and logged in to Twitter. Â Some people like to post the same tweet several times a day to catch different time zones and get more retweets.