Yahoo Login Page Ads: What They Were and How to Get Ad-Free Yahoo Mail
Back in 2011, Yahoo started selling yahoo login page ads: full-page brand ads that filled the background of the Yahoo sign-in screen. This article explains what those ads were, why they mattered, and how to cut down on ads in Yahoo Mail today.
Quick answer: Yahoo login page ads were large background ads shown on the Yahoo sign-in page, launched in 2011 as one of several new Yahoo ad formats. Brands such as Chevrolet used the space for big, image-led campaigns. Today, the only official way to remove ads from Yahoo Mail for good is a Yahoo Mail Plus subscription; free users can hide individual ads for a session.
Table of Contents
What were Yahoo login page ads?
In early 2011, Yahoo opened its sign-in page at login.yahoo.com to advertisers. Instead of a plain login box, people saw a full-page ad behind the sign-in form. Yahoo launched it alongside a dozen new ad formats aimed at brand advertisers who wanted more space to tell a story.
The ad could be static or interactive. Interactive versions could include a button that opened a larger Flash panel or played a video. Yahoo pitched the format on three points:
- A bigger canvas: the ad covered almost the whole screen, up to 1440 x 1024 pixels.
- Bolder creative: brands could use large photos and video rather than small banners.
- Full attention: the sign-in page had a single ad, so one brand had the screen to itself while people logged in.
Who used yahoo login page ads?
Car makers were among the early users. Chevrolet ran login page campaigns for models such as the Malibu, Traverse, Equinox, Cruze and Volt, and Yahoo published a case study saying the campaign boosted awareness and site traffic.
For users, the change was a surprise. A page that used to be a quick stop on the way to your inbox became prime ad space. It was an early sign of how big portals would turn every high-traffic screen into something they could sell.
What happened to them?
Flash, which powered many of the interactive versions, is long gone, and Yahoo has redesigned its sign-in flow many times since 2011. The old Yahoo advertising pages that described the format no longer exist. What has not changed is that Yahoo Mail on the free plan is ad-supported, so you still see ads in the inbox and around your messages.
How to reduce ads in Yahoo Mail today
According to Yahoo Help, you have two official options:
Hide ads for a while (free accounts)
- On most ads, click the X or the options icon and choose to dislike the ad.
- For the ad on the right side, click X and choose to stop seeing it.
- In the mobile app, swipe the ad away. This only lasts for the current session.
Hidden ads come back after you refresh the page or take some other actions.
Remove ads with Yahoo Mail Plus
Yahoo Mail Plus is Yahoo’s paid plan with an ad-free inbox and extra features. Yahoo notes that a plan bought on a computer removes ads for one account on the web and in the app, while an in-app purchase on a phone removes ads only in the mobile app. It may not be offered in every region.
Yahoo also warns that ad blockers can break parts of Yahoo Mail, such as hiding real messages, so test carefully if you use one. If you want an inbox with fewer ads overall, you can also move your mail to another provider.
Related reading
FAQ
When did Yahoo add ads to the login page?
Yahoo opened its sign-in page to full-page advertising in early 2011, as part of a launch of new brand ad formats.
Can I remove ads from Yahoo Mail for free?
Not permanently. Free users can hide individual ads, but they return later. Yahoo Mail Plus is the official way to remove them.
Does an ad blocker work on Yahoo Mail?
It may hide ads, but Yahoo says ad blockers can break Yahoo Mail features, including hiding messages by mistake.
Why do I still see ads after buying Yahoo Mail Plus?
Check where you bought it: an in-app purchase removes ads only in the app. In a browser, Yahoo suggests checking for unwanted add-ons that inject ads.
Get our free weekly email: new tech guides and tools, no spam.
New and updated tech guides, a free tool worth bookmarking and one useful pick, once a week. No spam, unsubscribe anytime.
One email a week. Unsubscribe anytime. See our privacy policy.
Full Page ads of Yahoo is best one. Never seen such attractive ads.
am interested in the cost of placing ad on the yahoo login page. pls, can any help me? i also want to know how to place advert on yahoo.
how much does it cost to place ad on yahoo login page? Which company do i contact for the placement?
I loathe the ads on my yahoo login page. I have contacted Yahoo hundreds of times only to receive form replies. Yahoo will not listen, but companies will. I will never do business with any company that places their irritating ad on my login page and am contacting those companies to voice my detest of their ad. No company will shove their ad in my face.
I detest the ads on the Yahoo login page. I resent the constant shoving of ads in my space. Never will I do business with companies that shove their ad on me.
I hate the ads that are being placed on my login page. I have my preferences on OPT OUT. I will never do business with any company that places their ad on my login page.
The full page ads are annoying and offer no opt out. As a Yahoo! mail customer, I hate them. I don’t want to be forced to see giant ads every time I check my email.
Just like what a few of the commentators above have said, I also think the premium full page ads are neat and cool. It actually beautifies the login pages!
Unlike other pop up full page ads.. One added by yahoo is kind of unique and looks neat. More over since they will be putting only premium advertisers, no one would mind such ads…
Well, at least the advertisement is not an eye sore, i have to admit that it is kind of beautiful and unique.
i think Bing will also put full page ads on its search page
Hi, my partner and i are doing mock “advertising campaign” and we were interested in the pricing of a Full Page Ad on the Login Pages… any help would be appreciated! :)
Hi if you want to advertise on yahoo login page you can contact yahoo ad network and make enquiry