Google Penguin Update: How to Create Natural Looking Backlink Profiles

How to create a natural-looking backlink profile after the Google Penguin update? Google has changed the game again in the SEO industry. The penguin update was intended to fight web spammers who use shady techniques to rank websites.

Google Penguin Update

April was a big month in terms of algorithmic updates for Google. First, they adjusted their algorithm again in early April, targeting sites with excessive on-page optimization (high keyword density, keyword stuffing, etc). Just a few days later, a new algorithm tweak went live targeting offsite factors (backlinks, social indicators, etc.) which meant a lot of sites were either deindex or penalized.

natural back links

This new tweak, code-named Penguin has generated a huge buzz among SEOs and bloggers because a lot of legit websites were affected. Even quality sites were punished by Google Penguin update, and a lot of webmasters have complained about the inconsistency of the latest algorithmic adjustment. If you were affected, and you feel you shouldn’t have, Google has opened a web form where you can request a manual check of your website.

Create a natural-looking backlink profile

Here are some steps to create a natural-looking backlink profile …

1. Create quality content.

If you start building links but your content can’t back up your strategy, you’re likely going blind in terms of SEO. Think of your websites as a long term business and deliver good and useful content for your visitors. If your content provides value, you’ll gain natural links from other sites and no algorithm can beat that. It takes time and effort, but it’s well worth it.

2. Use varied anchor text in your links.

A natural link profile contains backlinks from other persons who think your content is share-worthy. Many of those persons are not webmasters, so probably they don’t even know what an anchor text is. People tend to link other websites using the URL itself. Try to build links with anchors like,, MY, visit my site. com, HTTP SITE.COM, etc.

3. Use long-tails as anchor text.

A natural-looking links profile have variations of the main keyword. For instance, if your site is about dogs use more specific anchors, for example dog news, dog pics online, great dog training website, dog-friendly blog. Remember: people will link to your site because of your content and that’s why you’ll have to use long-tails as anchor text.

4. Not all links are text links.

You can use an image as a link too, and any SEOs overlook this. If you want to increase the relevancy of your image links, use a keyword-rich alt tag. For example: <a href="" title="my keyword"><img src="mykeyword.gif" alt="my keyword" width="100" height="100" />

5. Mix dofollow and nofollow links.

I’ve read countless times how people disregard link building opportunities just because those links are nofollow and thus (according to their theories), that link is not worth buying. PageRank is not all you need. Relevancy, authority and quality are things I look for and PageRank is not that important for me. I’d rather get a Wikipedia link, which is no follow, and not a dofollow crap profile from an untrusted website.

Be part of the winners

We can go on trying to find patterns in natural looking backlink profiles but Google’s algorithm is too complex; instead, try to emulate what the winners are doing in your niche. Use tools like Majestic SEO or ahrefs and analyze the anchor distribution of the top sites. Analyze how many links they are building, what anchors are they using, etc.

I hope you can get some ideas from this post; build a natural backlinks profile, and remember this: nothing can beat the experience. If you really want to learn what works and what doesn’t, test and make your own conclusions.

This is a guest post by Alan Medina, the owner of, a tech blog where he writes about tech news, SEO, blogging and Windows Tips. He has been a blogger for 7 years and this is his passion. Follow him on @bitseverywhere.


  1. S.Pradeep Kumar says:

    Thanks for sharing these Alan, I guess creating organic links will benefit us a lot. After these penguin and panda updates, I started to work on our Link Building Strategy for our blog.

  2. Alan says:

    @S. Pradeep Kumar: You’re welcome :) When building links try to be as natural as possible. Put yourself in the shoes of a person who liked your site and for a moment, stop thinking like a SEO. Diversity and natural are the two keywords here :)

  3. Paul says:

    I agree, in my case for google argentina for example all my competitos still rank well, but its a good chance to start building the correct way.

  4. Tech Blog says:

    I liked your point of mixing no follow and do follow links. As always, people ignore no follow links, but they do prove significant in building authority to the site.

  5. Tim says:

    Alan, I have some questions. First, how many backlinks are too many for Google to be considered as spam? Second, we know that blog network, and paid link are considered as illegitimate ways to build backlinks. How about article marketing and forum comments?

  6. Anna says:

    Nice post…Quality backlinks helps to get good results in SERP so keep on collecting quality backlinks

  7. Seo Services says:

    Like your article and the image link point is very useful it’s really give some more good results.

  8. Dhruv R Thaker says:

    nice stuff. directory, submission is best way for building backlink as my opinion.

  9. DoubleN says:

    This is Simple and good understanding guest post ,but its not enough details for natural backlinks.

  10. Avnish Gautam says:

    This guide about Google penguin update is very help full for us in creating natural back link profiles. Thanks for sharing this helpful guide with us.

  11. youssef says:

    The first two are my favorites! When it comes to blog commenting, I try my level best to leave only genuine and comments which add to the post unlike the usual thank you ones people post. I also post a lot of comments on CommentLuv enabled blogs. It helps me get better backlinks easily.

    Nice post

  12. Rohan Mod says:

    nice one from you now a days guest blogging has emerged a new way to create backlinks along with instagrams and infographics.even neil patel of quicksprout mentiones about this infographs.your tips are too good and will help to create backlinks.thanks for sharing

  13. Drew Mednis says:

    There’s definately a great deal to find out about this subject. I like all of the points you have made.

  14. Remedios caseros says:

    can you explain deeper the gif image as a link?


  15. Remedios says:

    A very good article, especially for those who do not have much experience in this, and we are learning.


  16. Anil says:

    Nice stuff,Always will helpful for creating Quality of Backlinks For any Update,We will follow Google Updates ,Thanks for Sharing

  17. bhaskarraghu says:

    A very good article, especially for those who do not have much experience like me

  18. mikhail says:

    Google penguin is updated very often, almost every day, so to keep up with him is almost impossible, and even more except for employees of Google who does not know penguin algorithms

  19. Siddharth Choudhary says:

    These are really good and effective ways to make backlinks. Many of these points are currently unknown to many bloggers especially new bloggers.

    And what I think is we should use a mix of anchor text. It’s the most important aspect of link building. Using the same anchor text too many times can harm your reputation in search engines. One very important technique to choose relevant keywords in anchor text is to consider the level of competition of the terms you are trying to rank for.

  20. Vince says:

    Great ways! Google Penguin algorithm changes overtime , this updates are like thunderstorm in the mind of webmasters and SEO’s, this things are normal but you have to prepare yourself and take steps to protect your website or business from Penguin. Quality content is very important.

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