Google has released the Penguin 2.0 algorithm update which is the latest major release of the search engine algorithm update to deal with web spam and ensure better quality search. Check out if your site traffic affected as this major update rolls out across the world.
Google Penguin 2.0
Matt Cutts, head of Google web spam team announced that its a major update and will affect about 2.3% of English-US queries! That is a huge number and will surely turn the fortunes of thousands of websites – up or down is yet to be seen. There is a simultaneous roll out to all language websites as well.
This is the fourth update of Penguin which usually targets black hat web spam and is much more powerful than earlier Penguin updates.
Penguin 1 on April 24, 2012
Penguin 2 on May 24, 2012
Penguin 3 on October 5, 2012
So what should webmasters expect from these SEO updates and further on in 2013 – See this video and see what Google has planned for webmasters.
If you see a spam site which you believe should be affected by Penguin update – you can report here. So was your website affected? Did your search engine rankings rise or fall? Read about our Panda-Penguin struggle here.