Webmasters Alert! Google Penguin 2.0 Update Rolls

Google has released the Penguin 2.0 algorithm update which is the latest major release of the search engine algorithm update to deal with web spam and ensure better quality search. Check out if your site traffic affected as this major update rolls out across the world.

Google Penguin 2.0

Matt Cutts, head of Google web spam team announced that its a major update and will affect about 2.3% of English-US queries! That is a huge number and will surely turn the fortunes of thousands of websites –  up or down is yet to be seen. There is a simultaneous roll out to all language websites as well.

This is the fourth update of Penguin which usually targets black hat web spam and is much more powerful than earlier Penguin updates.
Penguin 1 on April 24, 2012
Penguin 2 on May 24, 2012
Penguin 3 on October 5, 2012

So what should webmasters expect from these SEO updates and further on in 2013 – See this video and see what Google has planned for webmasters.

If you see a spam site which you believe should be affected by Penguin update – you can report here. So was your website affected? Did your search engine rankings rise or fall? Read about our Panda-Penguin struggle here.


  1. Peter says:

    Thanks for updating us on the Google updates. However, webmasters who are doing there work according to Google rules have no reason to worry

  2. Rohan Mod says:

    Just a moment before i was reading Neil Patel blog about penguin 2.0 will affect guest bloggers and now you showed me Matt Cutts, He clearly indicated black hat will be punished.lets hope it is good for all.

  3. Pov says:

    This Penguin 2.0 Google updates will filter spam at page level while past updates target homepage level only. It is the best time that every webmasters, marketers and online business owners change the strategies and focus more on producing high value content that serve people lives so that they really want to link and share it throughout the web, however, compelling content is not enough without proper and divers outreach strategies such as guest blogging, email marketing, social media ,forum and community engagement.

  4. Raquel Johnson says:

    My website have ranked well and moreover the Google search engine is now sending me more visitors,so I think this time my website have got the positive and good affect on my website !

  5. Carl says:

    I think there is nothing to worry about, it is obvious that target is again related to websites that use spammy and unethical SEO.

  6. Techboy Rocky says:

    I am always having a look at the updates bought by Google…Google Penguin 2.0 update may bring positive as well as negative result for some website owners….Thanks for letting us know about Google Penguin 2.0 update as many still not know about this latest update…..

  7. Suhas says:

    Hi Chandra,
    Yes, the Penguin 2.0 is out. I think not every one should worry but spammers must as the Penguin is going to hit them.

  8. Noman says:

    Actually Big Google hate spammer.I think it’s a Black day for spammer.thanks

  9. Jon Harthun says:

    I don’t know much about Google Panda or this Penguin 2.0 thing !!
    Only one of my 5 blogs has got hit by Penguin update !
    I didn’t do anything and it automatically recovered !

    • P. Chandra says:

      I guess that is the best way to deal with it if you are doing nothing wrong. Simply wait and they will fix the traffic in the next crawl.

  10. Som Gupta says:

    Google Penguin 2.0 Update May Bring Bositive as Well as Negative Result For Some Website Owners.

  11. Himanshu Negi says:

    Hello P. Chandra, I believe they are (Matt Cutts and Team) more smart than us and trust them they will not create something that will hurt/annoy us (blogger + Google search Users).

    If we have quality and good SEO then there is no need to worry about any update of panda or pengiun :)

  12. Tresor Paris says:

    This latest Google update doesn’t seem to have made a huge impact as there is not much chatter in the webmaster forums as has been the case in the many of the previous penguin or panda update.

  13. chitra says:

    My website alos not much affected by the penguin update. Some of my keywords ranking has incresed. Its is very good to know about the updates of the google algorithm.

  14. conie says:

    I’ve still not sure what penguin really easy but if its can stop or control some of the nonsense that is on the web than it good to me.

  15. Nasiona Marihuany says:

    My website not much affected by the penguin update.

  16. Nicky says:

    thanks for info! Find some useful points about new Pinquin…

  17. Eric Gahagan says:

    Google is making things harder however all the website owners that stick to original and valuable content will see the rewards of their hard work. Google authorship as well as google+ look to be the future of search. Working hard to get my articles ranked well!

  18. Chris Angulo says:

    I have seen a competitor I track that does tons of crazy link tactics get hit by this update. I hate article spinners, link farms, fake company sites, and all that garbage.

    Go Penguin Go!

  19. Eric Gahagan says:

    Thanks again for the very informative article. Google is definately eliminating some of the junk that shows up in SERPS.

  20. Ajay Pandey says:

    Thanks for sharing such a very important news. I think Google new penguin 2.0 update is bad news for those sites who used Copied and bad content, spam back links and black hate tactics.

  21. telecharger moviz says:

    Thanks for this useful blog post.Linking building technique helps in increasing the number of backlinks. The link builder should have a thorough knowledge about the webiste for which he is going to build links. Successfull communication is need for a effective link building.

  22. חדשות ומבזקים says:

    Thanks for sharing ! Whem is the next PR update ?

  23. Akhilesh says:

    Hi Chandra,

    I don’ t mean to sound rude but you should definitely get this site looked at by a SEO expert. There is simply no reason why a good blog like this should lose traffic consistently. I know this because I recently checked your blog’s traffic in BuySellAds and it is 15% of what it used to be.

    • P. Chandra says:

      Thats true. Traffic is falling consistently. A SEO expert might give good advice. Any suggestions?

  24. Rich Best says:

    It looks like the update is still being tweeked, ive seen lots of people complaining of ranking fluctuation.. If your site has not been flagged with an unnatural link warning, then just wait until the rankings settle before making any major changes.

  25. Pawan says:

    Waiting for the next Penguin update. My site is not affected till this update…

  26. Ratul says:

    I am hoping to get a positive result from the next penguin update…

  27. Tharun says:

    Hmm…getting ready for update. I hurts harder if any thing changes.

  28. Murali says:

    This Penguin 2.0 Google updates filters the spam at page level Only. at the same time past updates target homepage level only. is there any alternate to this problem.

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