How to Get Pinterest Analytics for Your Website (2026)

Want to know which of your pins and boards actually bring visitors to your site? Pinterest Analytics shows impressions, saves and outbound clicks for free. When Pinterest first launched web analytics in 2013, we verified quickonlinetips.com on our Pinterest profile to unlock it. The steps have changed since, so here is how to get Pinterest Analytics in 2026 and which numbers matter.

Quick answer: Switch to a free Pinterest business account, claim your website under Settings > Claimed accounts, then open Analytics > Overview on desktop (or tap your profile > Analytics in the app). You’ll see impressions, engagements, pin clicks, outbound clicks and saves, plus audience insights and your top pins.

How to get Pinterest Analytics

1. Use a business account. Analytics is only available for business accounts, which are free. Convert your personal account in Settings > Account management, or create a new business profile at Pinterest Business.
2. Claim your website. Go to Settings > Claimed accounts > Websites > Claim. Verify with an HTML tag, an uploaded HTML file or a DNS TXT record. On WordPress, SEO plugins such as Rank Math or Yoast have a field for the Pinterest verification tag.
3. Open Analytics. On desktop, click Analytics at the top of your business hub and choose Overview. In the app, tap your profile picture, then Analytics.
4. Pick a date range and filters. Compare organic and paid pins, devices, content type (video or image) and whether pins came from your claimed site.

Key Pinterest Analytics metrics

• Impressions: how often your pins were shown on screen.
• Engagements: total clicks, saves and other actions on your pins.
• Pin clicks: taps that open a pin or go to the link.
• Outbound clicks: visits to your website, the number that matters most for bloggers.
• Saves: how often people saved your pins to their boards, a strong sign of interest.
• Total and engaged audience: how many people saw or engaged with your pins.

Audience insights and trends

Audience insights show your audience’s interests, age, gender, location and devices compared with all Pinterest users. Use Pinterest Trends to see what people search for each month and plan seasonal pins early, because Pinterest users search weeks ahead of events.

How to use the data to get more traffic

• Find your top pins by outbound clicks and create more pins for those topics.
• Use tall 2:3 images (1000 x 1500 px) with clear text overlays.
• Write keyword-rich pin titles and descriptions; Pinterest works like a search engine.
• Add a Save button to your images so readers can pin your content. See how to add Pinterest Save buttons.
• Check Google Analytics too: referral visits from pinterest.com confirm what Pinterest reports.

Prefer to keep your images off Pinterest? Learn how to block Pinterest pins of your images.

FAQ

Is Pinterest Analytics free?

Yes. Any free Pinterest business account gets analytics.

Why can’t I see Pinterest Analytics?

You need a business account. Personal accounts don’t show analytics. New accounts may also take a day or two to show data.

Do I need to claim my website?

Not to see analytics, but claiming lets you see stats for pins linking to your site and adds your profile picture to those pins.