10 Tips to Create Landing Pages for PPC Campaigns (2026)

Landing pages are one of the most important parts of any pay-per-click (PPC) campaign, because they are the first thing someone sees after clicking your ad. A great ad sent to a weak page wastes money; a well-designed page turns clicks into sales or leads and can even lower your cost per click through better Quality Scores. Here are 10 tips to create landing pages for Google Ads and other PPC campaigns in 2026, updated from Gagandeep Singh’s original guest post.

Quick answer: Make each landing page match its ad exactly (same offer, keywords and wording), lead with a clear headline and benefit, show one obvious call to action above the fold, keep forms short, remove distracting navigation, add trust signals like reviews and guarantees, make it load fast on mobile, and A/B test headlines and offers to improve conversion rates.

10 tips to create landing pages that convert

1. Match the ad (message match)

If your ad promises blue running shoes at 30% off, the page must show blue running shoes at 30% off. Use the same keywords and phrasing. Create a separate page for each offer or ad group rather than sending everyone to your homepage.

2. Write a compelling headline

The headline is read first. State the main benefit in plain words, such as “Lose the back pain: ergonomic chairs delivered in 2 days”, and back it up with a short subheading.

3. Put the key information first

Use an inverted pyramid: the offer, price and main benefits at the top, details and FAQs lower down. Use bullet points instead of long paragraphs.

4. Make one clear call to action

Choose one goal (buy, sign up, book a call) and use a button with specific text, like “Get my free quote”, that’s visible without scrolling. Repeat it further down long pages.

5. Keep forms short

Ask only for what you need. Each extra field lowers sign-ups. Autofill-friendly fields and a phone number option help on mobile.

6. Remove distractions

Hide the main menu, sidebars and unrelated links so visitors focus on the offer. Keep a small link to your privacy policy and contact details.

7. Show trust signals

Reviews, star ratings, customer logos, guarantees, secure payment badges and real photos make people comfortable enough to act.

8. Use relevant images or video

Show the product in use, or a short explainer video. Compress images so the page stays fast; see our guide to optimizing images.

9. Make it fast and mobile-friendly

Most ad clicks are on phones. Aim for the page to load in under about 2.5 seconds. Google Ads scores landing page experience as part of Quality Score, which affects your costs.

10. Test and analyse

Track conversions in Google Ads and Google Analytics 4, then A/B test one change at a time: headline, offer, button text, image or form length. Google Optimize closed in 2023, so use your landing page builder’s built-in testing or a tool such as VWO.

Landing page builders

• Unbounce and Leadpages: dedicated builders with A/B testing.
• WordPress: build landing pages with block patterns or your theme’s page builder, using a blank template with no header.
• Email tools like Mailchimp and Kit (ConvertKit) include simple landing pages for sign-ups.

Landing pages also work for organic campaigns. Pair them with an email list; see our email marketing tips.

FAQ

What is a good landing page conversion rate?

It varies by industry and offer, but many pages convert 2% to 5%; strong, well-matched pages do much better.

Should a landing page have navigation?

Usually no. Fewer exits mean more conversions. Keep legal and contact links in the footer.

How long should a landing page be?

Simple, cheap offers need short pages; expensive or complex products need longer pages that answer objections.

Originally written by guest author Gagandeep Singh, a freelance writer on internet marketing, landing page design and SEO. Updated for 2026 by QuickOnlineTips.