New Yahoo! Full Page Ads on Login Pages
Now Yahoo! has allowed advertisers to place full page ads on Yahoo! login pages at login.yahoo.com and surely comes as a surprise to those logging in. Launching 12 new ad formats, Yahoo! now lets advertisers target more space to tell their brand story. Interactive creatives engage, entertain and drives sales, while social, branding and content solutions that will edge out competitors.
The Login page ads provide exclusive placement on login.yahoo.com with a full page ad of 1440 x 1024 max and allow the creative to be static or interactive. The interactive version may include a button that opens a 450 x 450 Flash experience or plays a video. The USP is bigger canvas, bolder creative and massive reach (more than 26 million daily users) with 100% mindshare. Check out some creative examples of Malibu, Traverse, Equinox, Cruze, and Volt.
So did it help to increase sales and brand engagement? GM has a story to tell - the new ads help to increase awareness, promote engagement, drive traffic and help some of the sites attain the highest traffic ever, and surpass their competitors for the first time. Yahoo! Digital AdVentures invites advertisers to the brave new world of advertising on Yahoo! properties. Rethink online marketing. Push limits. Get significant results.
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Thanks for the post. Great post. I like it.
Thanks ,
I have to admit that it is kind of beautiful and unique.
Just like what a few of the commentators above have said, I also think the premium full page ads are neat and cool. It actually beautifies the login pages!
The full page ads are annoying and offer no opt out. As a Yahoo! mail customer, I hate them. I don’t want to be forced to see giant ads every time I check my email.
I hate the ads that are being placed on my login page. I have my preferences on OPT OUT. I will never do business with any company that places their ad on my login page.