Challenges of Guest Blogging in 2013

By 25-02-2013   Blogging

The profile of guest blogging is changing across the blogosphere. It’s not uncommon to find more and more blogs denying guest posts and switching to publish their own content. QOT was one of the earliest guest blogging blogs and it was saddening to see the changing profile of guest blogging –  it is no longer an attempt of new bloggers to showcase their writing skills on big blogs for extra site traffic and community building – it got converted into a way to get free links.

Guest Blogging in 2013

guest bloggers

Have you wondered why  some of your other favourite sites like Problogger and DailyBlogTips stopped accepting guest posts in 2013. Over the years guest blogging has emerged into a a big business to hire freelance writers and SEO agencies to post guest blogs on big reputed sites and get free back links.

Unsuspecting bloggers allowed guest post content encouraged by free content and more search engine traffic … But Google has to penalise this free links market someday. We stopped publishing guest posts and warned guest blogs about the risks of guest blogging and why Google will penalise guest blogs someday.

Google Might Penalize Guest Blogs

Google recognized the growing market of guest blogging and how good blogs were being converted into guest blogging article depots, linking out to bad neighbourhoods and sites engaged in spammy Internet marketing. Google pointed out several times about its official word on guest blogging.

While they encouraged reputed authors to guest blog, they advised blogs accepting guest posts to be cautious of the content they publish and be aware of good linking practices for Webmasters, because Google will penalise guest blogging blogs that violate search engine guidelines.

While many sites continue to propagate that guest blogging is the best way to get back links, it may no longer be so in 2013 as sites accepting guest posts will realize that free content is only being offered in the garb of published dofollow back links to unrelated sites. Webmasters should have strong editorial guidelines and accept only quality content, as free content with bad links comes with a high price of losing search engine traffic.

Though we stopped accepting guest posts long time back (also to deal with the Google Panda penalty), but we still get at least five guest blogging posts every day, and none of them contains links which genuinely pointed to the author’s personal website!

So next time you accept a guest post on your blog, be careful about scrapped content (use CopyScape), and also the kind of links you are linking out to … A bad link neighbourhood is not worth the best guest post. Guest blogging is changing in 2013 and keep your eyes open. Accept only high quality content from reputed authors with strict link policies.

59 comments on “Challenges of Guest Blogging in 2013

  1. Fred says:

    I think “except” in the last paragraph should be replaced with “accept”. Thanks for the article.

  2. Anil Gupta says:

    It was destined to happen sooner or later. Guest blogging has always been a way of creating links and mostly carries copied content from the original source.

    It is good that Google is after the guest bloggers.

    • james says:

      That is the most ridiculous statement ive heard in a long time.

      Go after guest bloggers!?

      Are you stupid. Im so sick of all the weenies walking around acting like google owns the internet.

      Not accepting high value content because “google may or may not think its acceptable form of backlinks….” is just freakin retarded.

      Its about the AUDIENCE. Not the search engines. c’mon people…

  3. alex says:

    how i got guest posting for my blog and how many guest post is not harmfull my blog

  4. Maria says:

    I get several pitches a week on my personal blog, but the not-having-experience one is new to me. Then again, all of these things feel like they should be common sense but, of course, are not always common practice. Great article!

  5. Mumbai To Goa taxi says:

    Now Google monitoring the guest post those who getting the back link.

  6. Cal | PrintingShoppers says:

    Oh good! Now we don’t have to worry about crappy content! Blog post exists to inform and be useful to a specific audience. Thanks for posting!

  7. S.Pradeep Kumar says:

    I too want to experiment my blog by disabling guest blogging. :( But I read one article from ProBlogger that removing the word ‘guest’ from the guest posts could solve the issue by half. :D Gonna try both!

  8. Farhanrasel says:

    I can’t increase visitor in my blog.What can i do.I update my blog everyday but visitor don’t increase.

  9. Josh Nadeau says:

    Personally, I think accepting guest blogs is a great way to get quality content to your site. That being said, I have started moderating the posts a bit more thoroughly to ensure I don’t run into any copyright issues. So far so good. Traffic and rank is climbing steadily. Thanks again.

  10. Arun says:

    Guest blogging is best way to collect good quality content but some spammer use it for their purposes. So i thing self blogging is best…

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