New Google AdSense Terms Need Privacy Policy On Your Site

Google AdSense has updated its Terms and Conditions to prepare for future changes to the products and services they offer. A new requirement is that AdSense publishers need to post a privacy policy on their sites to abide with the terms.

Google announced the new policy changes –

We’ve also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future.

So go ahead and prepare a privacy policy now. You might want to read the Google Privacy Policy to get a hint of more privacy issues related to Google.

I don’t think it will be easy for Google Adsense to enforce this policy on thousands of its bloggers and publishers. They will firstly need to setup a time frame to let bloggers post a privacy policy and many webmasters would have no idea what a privacy policy reads like, so they might have to post sample templates of suggested privacy policies. What if someone does not publish a privacy policy – will they ban their adsense account?

Update: Google AdSense Terms and Conditions have been updated. See under Program participation

“You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.”


  1. djhassoo says:

    you’r right man many webmasters have no idea how to write a privacy policy.

  2. Derrick says:

    There are two “boilerplate” privacy policies at which are licensed under Creative Commons or in the public domain.
    Of course, you should consult a lawyer before assuming that you’re properly covered by either of these…

  3. Ji mKarter says:

    I have done calculated the differences between the old one and the new one here:

  4. Presell says:

    … so … shortly – is that mean that I HAVE to put information on every my page with Adsense about privacy ?
    If so … picture them guys with hundreds of webpages :-)

  5. Ishaan says:


    This article saved my life…

    Good article!

    Sree prakash..can i please use the paragraphs you have written on my website as part of the policy?

    Thanks a lot


  6. vrempire says:

    Whewww..luckily I read this from your site.

  7. DeSTInY says:

    Google Adsense is the flagship of contextual advertising! Really the best webmaster program for earning money!

  8. Loophole? says:

    I may be wrong, but despite the clear intention to do so in the announcement, the new terms do not say that you must *publish* a privacy policy on your website. The terms just say that you must *have* a privacy policy.

    Am I right?

  9. Michael says:

    Thanks for your two pargraphs.

    I have six sites that show google ads and each site has lots of articles and I’m sure that nobody intends to post a ‘privacy policy’ on every page, because apart from the work involved it would take away from the page, both emotionally and asethetically.

    Do you think that adding the ‘privacy policy’ to each ‘main page’ (home page) would be sufficient?



  10. belal says:


    I have added Privacy Policy page to my website but still adsense not appearing on my site. Please tell me what should i do now?

  11. thelma harcum says:

    I want to thank the commentors on their advice of what to write as a Privacy Policy to use on a site that serves Google’s Adsense.


  12. nichive says:

    Thank you, I think this paragraphs of yours is sufficient enough to go with the Google Adsense rules.

  13. farhadhsn says:

    your absolutely right many people no knowledge google absence privacy policy or fake click.

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