Basic Steps to Host a Blog Contest

Every blogger wants more traffic. Even if you are ranked #1 in Alexa (Currently Yahoo), you will still want more traffic, because it means more popularity and essentially more money into your pocket (if you blog for dollars). So what do contests bring in and how do you test if they are worth while?

Starting a Blog Contest

The first step to take before holding a contest is to check your blogs’ statistics. See how many unique visits you get per day/week/month. This will help you analyze how to promote the contest to hold.

If you get 10k unique a day, then you will want to publicize your contest within your blog rather than promoting more outside of your blog. Chances are out of 10k unique visits 50% will at least be somewhat interested in your contest. If you don’t have a lot of visits a day, then you will need to promote your blog contest on other blogs. Invite people to come check it out. (Don’t Spam, just send a nice comment to the author of the blog inviting them to join your contest, make sure you sound human, or you will be ignored!)

Contest Duration

Analysis of your traffic will also help you decide the duration of your contest. If you are holding a contest with a small amount of traffic to your blog, you will want to stretch it out enough so the word can spread about your contest. Vice versa, if you have a lot of traffic already, you will want to hold more smaller contests.

Next, you need to decide what type of contest to hold.

What will you give away?

If you have a cooking blog, you might want to give away a cooking book. You also need to remember that you don’t always have to spend money for a contest. You can sometimes get sponsors that are willing to giveaway a prize in return for exposure. A lot of times you can even hold a contest where it doesn’t cost a penny to you. (I am currently holding a contest on Blab Web where I am giving away a blog review to someone, which costs me nothing. You are welcome to enter!)

Contest Rules

You should also put some thought into the rules for the contest. Since the point is to drive more traffic to your blog or website, you need to create something where people essentially give you something in return for “the prize”. At Blab Web, for example, the rules are simple, you have to subscribe to the RSS feed by email and comment under the giveaway post saying you have. This way I am gaining more RSS subscribers that will raise my traffic in return for the blog review people have a chance to win.

Market the Contest

All in all, contests are up to the blog/website owner to come up with and the decision whether or not to hold one at all. It also depends on how you market the contest for it to be a success. People need to want enough of a prize to want to enter, but you also cannot give away something big.

Get more tips on better blogging and web talk by Romil Patel on his blog at Got some tips to share, you can also write a guest article on QOT.


  1. Rajeev Edmonds says:

    If I am getting 10K visitors per day on my blog, why won’t I promote my contest outside my blog? Is there any specific reason for that?

    Darren and Chris G promote their contests on various social media sites and use every platform to spread the word, although they get high traffic on their blogs.

    I do not see any reason why I won’t promote my contest outside my blog, if I am getting high traffic!

  2. R. Patel says:

    @ Rajeev, you missed the point…if you get 10k unique, you would promote the contest MORE within your blog rather than outside. I didn’t say you would not promote outside. Obviously you would, but if you have 10k unique you have good traffic to focus on within your blog as well.

  3. TJantunen says:

    Good post and very interesting tips. Somekind of contest would definetely drive more people to my site also.

  4. R. Patel says:

    @ TJantunen, Hey Thanks.

  5. tv says:

    Thank you very much.

  6. Suzanne Franco says:

    I have been considering a contest … I am currently a Blogging Idol contestant and I know it’s an effective way to get new subscribers. We are not allowed to spend any money to promote our site so I will get busy looking for sponsors who want to donate a product or service. I also like the idea of me doing a site review as the contest prize too. Thanks! *SmiLes* Suzanne

  7. Ann says:

    Contests are a great way to attract more traffic.
    Good tips.

  8. Bo says:

    Great tips! I’m planning a contest right now.

  9. Armi T. says:

    Hi, where can we find a list of good blog sites with good Alexa ranking that hosts blog contest from outsiders? Thank you!

Leave a Reply

Your email address will not be published. Required fields are marked *