How did Timothy Ferriss, author of my favorite bestseller The 4-Hour Workweek, gained nearly 5000 Twitter followers in 5 days? He simply offered to donate $3 per Twitter follower and thousands of Twitter users started following him!
Tim Ferriss launched his Tweet to Beat campaign, where for every new Twitter follower over two weeks, he will donate $1 to DonorsChoose.org, and an anonymous supporter will match $2, totalling $3. The idea is to help 25,000 U.S. public school students in low-income and high-need areas in two weeks. So if he gains 50,000 new followers over these 2 weeks, it means donating $150,000 to U.S. public school education. Since the deal is on, he might gain many more followers in the next week.
If that doesn’t interest you, he is offering people who spread the word grand prizes like a round-trip air ticket anywhere in the world valid for 10 years! This cool tactic has helped Tim gain nearly 5000 Twitter followers in the last 5 days, not to mention the huge number of backlinks and free publicity for his amazing book (which you must read anyway).