Google Goggles marketing experiment in taking brand marketing to a new level. Google Goggles partnered with five brandsâ€”Buick, Disney, Diageo, T-Mobile and Delta Airlinesâ€”to extend some of their offline marketing to the mobile web.
Which means they have â€œGoggles-enabledâ€ some of their print ads, movie posters and other media. So when users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.
See Google Goggles marketing experiment at work in this video.
I am sure this is very appealing for brands to lead consumers directly to their mobile websites. Get ready to see this as an important marketing strategy as more brands become Goggles-enabled!
Learn more about Google Goggles in this video.