How to Change WordPress Permalinks Structure (and Why We Changed Back)
Want to change WordPress permalinks structure? It can lead to 404 errors and huge SEO challenges if not done the…
SEO – Page 2
6 Best Web Page Speed Tests to Make Your Site Faster (2026)
How fast does your website load? Speed affects everything: visitors leave slow pages, conversions drop, and Google uses Core Web…
How to Add Wayback Machine Archive Links to 404 Error Pages
When a visitor lands on a 404 error page, they usually leave. But if the missing page was ever saved…
How to Set Up 410 Gone with .htaccess (Plus Nginx & WordPress): 410 vs 404 Explained
Deleted some pages for good and want Google to drop them from search quickly? Send a 410 Gone status code…
How to Find Pages Losing Traffic in Google Search Console (2026)
In 2014 I found a quick way to spot pages losing traffic in Google Webmaster Tools: show Top Pages, switch…
Does HTTPS Help SEO? Google’s HTTPS Ranking Signal Explained (2026)
In August 2014, Google announced that HTTPS would be a lightweight HTTPS ranking signal, affecting fewer than 1% of searches…
How to Track Google Algorithm Updates: 8 Free Tools (2026)
Has your search traffic suddenly dropped or jumped? Before you change anything on your site, check whether a Google algorithm…
Adjusted Bounce Rate in Google Analytics 4 (and the Old Universal Analytics Code)
Adjusted bounce rate counts a visitor as “engaged” if they stay on a page for a set time, even if…
WordPress Comments and SEO: Do Spam Comments Hurt? (2026)
Can blog comments hurt your rankings? In 2014, while trying to recover from Google penalties, we realised hundreds of low-quality…
How to View Word Counts of All WordPress Posts (2026)
WordPress shows the word count of one post at a time in the editor, but what if you want to…
Dmoz Directory Is Closed: How to Improve Your Site Listings in 2026
For years, getting your site into the Dmoz directory was one of the most valuable free SEO wins. Dmoz, also…
What is Better Than Removing 1.7 Million Backlinks!
You probably remember we removed 1.7 million backlinks by deleting our WordPress theme pages to fight off Google Panda/Penguin penalties and unnatural link…
