Fastest Way to Find Web Pages Losing Traffic

A lot of us hit with Google Panda and Penguin penalties want  a fast reliable way to find web pages losing traffic the most. This helps webmasters identify the web pages losing most traffic currently and thereby fix problems on penalized web pages having recent traffic loss.

Google Search Queries Report

While you can use the Google analytics reports to find thin content with very detailed statistics over any custom period of time, I have been using a simpler and easier way – I use Google Webmaster tool reports effectively every week to find which webpages are losing traffic recently. Almost every time, I evaluate these  web pages, I can identify some reason which might be causing the penalty and fix it ASAP, so that after the next week, the page does not display a similar traffic loss.

I have been doing this every week for the last year and this is helpful because

  1. It displays affected pages as per Google webmaster  tool analysis – nothing better than that to find what Google is actually finding wrong in these pages.
  2. You can easily find the pages which are most heavily losing traffic in descending order – fix recently penalized pages, and know which are the more severely hit pages and understand why so.
  3. As you continue to fix these every week, those pages usually are replaced by other pages losing more traffic, and you can keep doing this to clean up your site.

Top Pages Losing Traffic Report

Getting the report is very simple.

  1. Go to Webmaster tools > Search Traffic > Search Queries
  2. Then I choose to display ‘Top Pages‘.
  3. Then opt to sort data by ‘With Change‘ instead of Basic.
  4. Then click the ‘Change’ field header to sort traffic loss in descending order.

Here is a screenshot of opted settings

top pages report

And this is the report you get.

traffic loss pages

This will sort all the pages which lost maximum traffic in the last month. The report will only work for the last 30 days settings. Mostly these pages have very few pageviews and you will be able to find Panda penalty issues with most of these pages (although their may be other non-penalty issues for traffic loss!). Your site might have thousands of web pages, and this is a great way to get started about which pages to fix first. Try it.


  1. Debarpan says:

    I guess am having some traffic loss in my blog.Thanks for this post.

  2. Internet Local Listings says:

    This is a great tip. Quick and easy! It’s great that there are people out there who are willing to share these little lifehacks lol :)

  3. John says:

    I appreciate the time you spend behind this amazing post.Great job.

  4. Sefat says:

    Exactly waiting for this. Thanks budddy. i can easily notice my traffic now

  5. Sefat says:

    Thanks buddy, exactly waiting for this. now i can easily notice my traffic. thanks a lot.

  6. Hitesh Attri says:

    Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.[1] This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth not all web traffic is welcome.

  7. Hitesh Attri says:

    Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.

  8. Worli says:

    Great Tip! GWT has so many functions that it is impossible to keep track and knowledge of everything. Hope they also start mentioning the reason why your website got hit and tips for the same.

  9. Kasey says:

    Great tip thanks!

  10. MD Raihan Hossen says:

    SEO article reviews were pretty much. And now I realized how good way to bring traffic from search engines. So nice to share with us, Thank you for the article. This article has been helpful to many. Will benefit a lot for me.

  11. Clinica de Fisioterapia says:

    is very difficult to find high traffic websites

  12. david says:

    Thanks for this info, i just learn a new tricks

  13. Fahim Zada says:

    Great !

  14. Abhishek Jungi says:

    I am new in blogging so thanks for this post , its really helpful because traffic play important role in blogging

  15. stewmack says:

    Ive noticed a significant loss in traffic
    It sometimes feels like someone switched a switch

  16. Vignesh says:

    I didn’t know that we can able to track loss traffic also. Thanks it’s really helpful.

  17. Harish Negi says:

    I couldn’t make to the steps shown in the article. May the new the webmaster setup has changed. If so please update the article accordingly. Thanks

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