How to Make MORE Money Online with Google Analytics

By Updated   GoogleGuest PostsTutorials

Google Analytics can be a very powerful tool if you know how to use it.  Here’s the problem with the main Google Analytics dashboard: It’s all useless data. The useful features are ‘hidden’ and not that obvious.

The ultimate goal for any web analytics software is to help you get insights to improve your business and your bottom line. Google Analytics can help you do that if you know how to use it. These 3 important lessons will get you on the right track:

Lesson 1: Aggregate data is useless

Here is some data from a website I used to own:

Analytics data

Impressive numbers? I disagree. These numbers don’t mean anything. They’re just…numbers. I can’t take any lessons from this data and apply them to make better business decisions.

Aggregate data is useless. Yet, many people think otherwise. Aggregate data may be useful for telling yourself how great you are with having such a big number of visitors (hey, I used to do that :) ) but ultimately you won’t get much out of it for practical purposes. Instead, segment the data.

Lesson 2: Segmented data is useful

Google Analytics Segments

You may have seen this option in Google Analytics but didn’t know what does it mean exactly. Oh, boy...this is the most useful option in Google Analytics and yet not many people notice it.

What can you accomplish with segmenting data?

a) Measure loyalty
Let’s say I want to find out more about people who visited 3 or more pages on my website. I can do that by creating an advanced segment:

First, click on “Advanced Segments” (see the screenshot above to see where that button is located). On the left, under Dimensions, click on Visitors and then on “Page Depth.” Drag “Page Depth” to the “dimension or metric” box. After you do that, choose “greater than or equal to” under Condition and then enter 3 under Value.

Google Analtics

Now, next to Name Segment, enter a name and click on “Create Segment“. You’re finished. Before you create a segment, though, you might want to test the segment by clicking on the “Test segment” button on the same screen.

Now the amazing part..after you create the segment (by clicking the “create segment” button), click on it and a custom dashboard will appear (the same dashboard like for your aggregate data, just more useful :) ).

Analytics

You can now see where those people (who visited 3 or more pages) came from (Traffic Sources > Referring Sites), see the keywords they used to come from search engines (Traffic Sources > Keywords), find what content attracted those people (Content > Overview) and so on.

While observing this, you might notice that people coming from a specific traffic source (Yahoo, for example) view more pages or a certain type of content (more text, less pictures, for example) attracts more loyal visitors.

Segments can be used for other things as well:

b) Segment by content type & goals (let’s say you’ve set up a goal in Analytics for people to visit your ‘about us’ page, you want to see which traffic source attracts people who are most interested in reading about you.

c) Segment by system information (if you want to find what visitors have Javascript/Flash enabled or disabled).

If you were a bit confused by all this, don’t worry. Segmenting is not that easy concept to grasp. You might want to take a look at this video from a Google seminar that gives more examples on how websites use segments to get more insights (I highly recommend you watch this video, it’s the best way to get started in segmenting.)

Lesson 3: Set up GOALS

It’s extremely important to have some website goals. For example, one of my website goals is to have people click on an AdSense ad. So I have Adsense connected to my Analytics account. Google makes it very easy to segment AdSense so I know which people click most on the ads, what articles attract most AdSense clicks and so on.

That’s my goal (clicking on an Adsense ad.) If you have other goals for your site (like purchasing a product, you want to set up a goal on the “Thank you” page so you know more about the people who purchased your products.) Here’s the set-up page for goals:

Analytics Goals

Here’s how people use goals:

  • Blogs use it for their Subscribe options
  • E-Commerce sites use it for their Thank you pages (after someone purchased a product)
  • Image upload sites use it for their Upload button (to find out which people are most likely to upload pictures)

I highly recommend you read this blog post from Google for more advice & practical examples on how people use Goals to improve their business.

Useful, huh? You can start using Analytics in useful ways even today. Start small. First, try creating a small segment. You might discover some things you never new about your visitors and, overall, the site content.

Guest author Darko is the owner of FinderMind.com, a website on finding people online. You can also write guest articles and share your Analytics tips.

This is a guest article and represents opinions of the guest author

13 comments on “How to Make MORE Money Online with Google Analytics

  1. Kay says:

    This will be a big help to make my business grow. You have made me think. Thanks.

  2. qipro says:

    thanks for that !

  3. Bob says:

    This is nice. By the way, minutes ago before i arrive here i love 3 column layout for my blog because until now im confused about my layout. Until i came here and really appreciate your content and clean look.
    Definitely visitor will stuck up digging your pages for information.

    Great infos. Gracias

  4. rootdiesomec says:

    Pretty good, but I have yet to get the thing I’m looking for…

  5. Tej Kohli says:

    That Nice But there are many problems . We cannot edit Google Analytic Data

  6. dow jones live says:

    very useful info thanks ….

  7. AroJoy says:

    Thanks Darko.I have never seen the segment option tell i came cross this post.This really seems to make some sense of detail customized report.

  8. Ellie K says:

    Darko, this a very well-done post about effective use of Google web analytics, your “Lesson 2”! (I don’t know how you manged to find a Google-series youtube video with a 15 min run time! I really like Google’s educational or knowledgebase series of videos but the problem is that they’re so LONG! I’ve NEVER seen any shorter than 55 minutes.)

    Let’s get back to praising you: The customer segmentation advice that your Lesson 2 provided was excellent. I say that with confidence, because I’m a statistician ;@)

    Lesson 3, on the use of goals, was really helpful for me. I blog mostly as a motivation for learning about web applications development, but I certainly feel validated when one of my posts gets 10 or 15 views in one day (that gives some context). I’m definitely going to start using the goal setting feature in several of the ways you described.

    Thanks for article, I learned a lot, and it was quick and painless reading!

  9. Steven Johnson says:

    Thanks so much for this post!!! I had seen the advanced segments section but never used it, Thanks to this post I set up my first Advanced segment as you described.

    I have a site that deals with speakers for mobile devices, going to set up some mobile segmentation next!

    Thanks so much!

  10. Matthew Matteo says:

    Hm.. getting cash without a job has always really been very hard; most of the time I get some information and make money from those. But they get extremely expensive! Trying to make money without any sort of job experience is even harder. A lot of e-books usually are just worthless, although this post surprisingly taught me a lot. Thank you! :)

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  12. Andy Gee says:

    Thanks for this post. I love the layout and the video too!

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