How to Write Blog Posts Loved by Search Engines, Enjoyed by Humans

Do you write articles loved by Machines (search engines) and enjoyed by humans? It is now established that, by targeting low competition and low-searched keywords, you can easily rank well for the keyword you are targeting. But ranking well in Google is enough to meet your whole purpose of blogging? It’s not. Because ranking well in Google is just an opportunity for you to showcase what you have in store.

You definitely have something valuable to share with the rest of the world (maybe in exchange for money, email address, or in most cases free) and unless readers respond to your offer, any amount of traffic is useless. If there is one factor that is as important as traffic, then it’s called Conversion.

You can measure the conversion simply by asking these questions to yourself.

  • How well the new audience is able to connect with what you have written?
  • Is your writing provides value to readers?
  • Are you able to make someone laugh or smile through your writing? Ask your friends and relatives.
  • Is your content shared by re-tweets and likes?
  • Are readers commenting on your posts?
  • Are your readers taking action based on your advice?
  • Are people buying the stuff from your blog post?

If people come to your site and leave within seconds (bounce rate is high), then it is same as they didn’t come to your site.

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During my experience with blogging, I have learned some really useful stuff about creating content that is ranked well in Google and enjoyed by readers. Believe me; it took me quite a long time to understand how things like SEO work. Sometimes, I analyzed my own articles which were ranking high, and found valuable inputs. Here are those discoveries which I am going to share with you right now.

Note that when I say ranking well, it’s not always hitting the first page of Google; it’s getting maximum visibility on Google. Not every article of yours can rank in page 1 of Google. If they start ranking like that, then you are certainly writing for machines, not for humans.

What are the steps to create such lovable content?

Step 1: Write at least 500 words of enjoyable, scannable, lovable content

A) Research:

Depending on your niche, first you need to understand what people are looking/searching for. At the same time, how much expertise/knowledge do you have in those areas? I hope, you got it. It’s a marriage of demand and supply. People often look for some solution, proven methods, interesting debates, and statistics. Your article must contain at least one of the above ingredients in it.

B) Presentation:

You need to present your article in the most interesting way possible. This is where you can really make a difference to bounce rates. Even though you could be presenting some facts, don’t write as if you are writing for a press release. Write as if you are giving a presentation at a prestigious event using the maximum tools and creativity. Include bullet points, sub headings, pictures, and infographics wherever possible.

C) Editing:

Once you are done with article writing, it’s time for some serious editing. Check and rectify spell mistakes and grammatical errors.

Step 2: Help the article rank well on Google

A) Pick the right keywords:

It’s time to tweak the article for SEO purposes. It’s important because Google won’t rank you well even if your article is awesome if it doesn’t fare well in the test of 200 signals that Google considers while ranking a page. Keywords are one of the major signals related to ranking. You don’t need to worry about 200 signals. You just need to address just a few of them.

Research the keywords that could rank well based on the article you have just written. I know I am reverse engineering. Use the Google keyword tool and based on the topic of the article, pickup a few keywords that have monthly searches between 8000 – 12000 and have low competition. Pick up 4 or 5 secondary different keywords. Now you have one primary keyword and a few secondary keywords.

B) Edit the article for SEO:

Go through the article and tweak various portions of the article. Start with the title of the article. Include the primary keyword while keeping the title still interesting and inviting. Include the primary keyword just 1 or 2 times within the body of the article and just a few times the secondary keywords.

Note that, I am not suggesting you to overload the articles with keywords. You need to integrate the keywords seamlessly. Now, include the same keywords in tags. This is very important. Tags will surely help you to rank well. Write a custom excerpt and description for your article (handcrafted) and include the primary keyword in both of them. Supply the required attributes for images such as title, and caption. Images can also help your article rank well.

That’s it. Hit the publish button now and be ready to reap the benefits of your efforts and receive much-deserved love from Google and your readers.

This article is written by guest author Naveen Kulkarni, a personal development blogger who writes about productivity, self-help, and minimalism on his blog Image Credits to Pdro at Flickr.  

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About the Author: P Chandra is editor of QOT, one of India's earliest tech bloggers since 2004. A tech enthusiast with expertise in coding, WordPress, web tools, SEO and DIY hacks.